Two years into the pandemic, the tours, activities and attractions sector still has a long road to recovery ahead. Shifting regulations and profound changes in visitor planning and booking behavior have placed new operational demands during a challenging time.
Based on exclusive new research of 2,521 tours, activities and attractions operators over the past 12 months, this report highlights key trends in how operators are responding to the pandemic. It features actionable recommendations for operators and marketers across product, marketing, distribution, pricing and operations.