Edited by: Douglas Quinby & Janelle Visser
The digital landscape is continuing to transform the way travelers discover and book tours and activities, making it essential for today’s operators to have access to a wider range of online tools and sales channels. Online travel agencies (OTAs) and digital distribution strategy are more important than ever.
In the updated Arival Guide to OTAs & Digital Distributors, we offer a comprehensive directory of over 150 companies that resell tours, activities, attractions, events, or experiences online.
Access the full guide for more information, including an overview of the geographic focus on customer segments and destinations, and information on how to sign up with each reseller (available exclusively to Insider Pro Access members). An abridged version of this guide is available below, including a breakdown of OTAs by category. Skip to the OTA list.
Learn more about distribution strategy with our Distribution Strategy Collection of resources, and join us at the next Arival event in San Diego, where distribution will be a key focus. Here’s a few events and sessions not to miss:
- The Future of Distribution Forum will shine a light on some of the new approaches to distribution, innovative distribution startups, and delve into the future of distribution.
- Stand Out from the Crowd: A featured session with GetYourGuide Co-Founder & COO Tao Tao.
- Under the Radar No Longer: An Ask Me Anything session with Headout CEO Varun Khona.
- Working with OTAs: An in-depth workshop on best practices to grow Your sales (and avoid key pitfalls).
- Ignite with Viator: The OTA is hosting a partner conference on the first day of Arival, including dynamic workshops on traveler trends and sales strategies.
30 September – 3 October 2025
Insider Pro Access Members Save 20%
THE event of the year for solutions-focused In-Destination Experience creators and sellers
Get Your Super Bird Ticket Today!
About the Arival Guide to OTAs & Digital Distributors
This guide is your gateway to understanding the digital distributor landscape. We’ve designed the directory as a practical resource to help local and international operators develop and expand their distribution strategy. Learn more about developing a distribution strategy here.
While we’ve conducted extensive research to make this guide as up-to-date and thorough as possible, there may be companies we’ve missed. If you know of a distribution company specializing in the experiences sector that should be included, let us know.
Although several of the listed companies are past or current sponsors of Arival, no company has paid to be included in this guide. Our aim is to help you navigate these options and find the best fit for your business.
We’ve organized the companies into fourteen categories based on their specific areas of focus; companies are listed alphabetically within each category. Click on the category below to skip directly to that section:
Distributor Categories
- Adventure & Outdoor Activities OTAs
- B2B Marketplace
- Culinary OTAs
- Discount & Corporate Benefits OTAs
- Event & Festival Ticketing
- Family Experiences OTAs
- Gifting OTAs
- Multi-Attraction Passes
- OTAs with an Experiences Division
- Private Tours & Locals OTAs
- Regional OTAs
- Theme Park Tickets
- Tours & Activities OTAs
- Wellness OTAs
The 2024 Arival Digital Distributor Directory
Adventure & Outdoor Activities OTAs
These OTAs are dedicated to providing and booking activities that involve outdoor adventures, such as hiking, climbing, water sports, wildlife safaris, and other high-energy or nature-focused experiences.
B2B Marketplaces
These are companies that offer platforms or tools facilitating the booking and management of activities, often providing software solutions, APIs, or marketplaces for other OTAs or travel businesses.
Culinary OTAs
These OTAs focus on offering food- and drink-related experiences, including cooking classes, food tours, gourmet dining experiences, and other culinary activities that allow travelers to explore and enjoy local cuisines.
Discount & Corporate Benefits Program OTAs
These OTAs provide access to discounts, special offers, and benefits on travel and activities through membership programs, employee benefits, or loyalty schemes.
Event & Festival Ticketing
These resellers specialize in selling tickets and providing information for various events and festivals, including concerts, sports events, theater performances, and cultural festivals.
Join us at an upcoming Arival event to connect, learn, & grow your tours, activities, & attractions business
Family Experiences OTAs
These OTAs specialize in experiences specifically tailored for families, children, (and dogs), including family-friendly tours, educational activities, amusement parks, and other attractions that cater to younger audiences.
Gifting OTAs
These OTAs focus on offering gift vouchers or packages for various experiences, such as adventure activities, dining experiences, and wellness treatments, which can be purchased as gifts for others.
Multi-Attraction Passes
These resellers specialize in selling tickets and providing information for various events and festivals, including concerts, sports events, theater performances, and cultural festivals.
OTAs with an Experiences Division
These are OTAs that offer a range of travel services and accommodations, with a dedicated division or section focusing on booking and managing experiential activities, such as tours, excursions, and local experiences.
Private Tours & Locals OTAs
These OTAs provide experiences designed to immerse travelers in local cultures, traditions, and lifestyles, including cultural tours, traditional performances, and hands-on activities that offer deep cultural insights often with local guides.
28-30 APRIL 2025
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THE event of the year for the European in-destination experiences industry
Save up to €580 with the Winter Special ticket
Regional OTAs
These are OTAs that focus on providing travel services, activities, and experiences tailored to specific geographic locations, such as city-specific tours, regional attractions, or local events.
Note: for a more detailed breakdown of OTAs by destination focus and geographic customer segment, see this list of regionally-focused OTAs.
Theme Park Tickets
These resellers specialize in selling tickets and providing information for theme parks, amusement parks, and other major attractions, including day passes and multi-day tickets.
Tours & Activities OTAs
These are OTAs that specialize in offering and booking a wide range of tours and activities, including sightseeing tours, guided excursions, adventure activities, and cultural experiences, often with a focus on destination-based experiences.
Wellness OTAs
These are OTAs specializing in wellness and relaxation experiences, such as spa treatments, yoga retreats, meditation sessions, and other activities aimed at promoting physical and mental well-being.
30 September – 3 October 2025
Insider Pro Access Members Save 20%
THE event of the year for solutions-focused In-Destination Experience creators and sellers
Get Your Super Bird Ticket Today!
Learn More about OTAs & Distribution Strategy with Arival
Learn more about distribution strategy with our Distribution Strategy Collection of resources, which includes OTA Marketing Strategies, An Essential OTA Checklist, and How to Set Net Rates for Tours, Activities and Attractions.
Also, consider joining us at the next Arival event in San Diego, where distribution will be a key focus. Here’s a few events and sessions not to miss:
- The Future of Distribution Forum will shine a light on some of the new approaches to distribution, innovative distribution startups, and delve into the future of distribution.
- Stand Out from the Crowd: A featured session with GetYourGuide Co-Founder & COO Tao Tao.
- Under the Radar No Longer: An Ask Me Anything session with Headout CEO Varun Khona.
- Working with OTAs: An in-depth workshop on best practices to grow Your sales (and avoid key pitfalls).
- Ignite with Viator: The OTA is hosting a partner conference on the first day of Arival, including dynamic workshops on traveler trends and sales strategies.
Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.
Sign up to receive insights tailored for the in-destination industry as well as updates on Arival.
Photo credits: Pexels / Elletakesphotos, Ivan Samkov, Kindel Media, Liam Gant, Rachel Claire, Wendy Wei, Pixabay, Unsplash / Josh Rakower, Donovan Reeves, David Lusvardi, Yap Chin Kuan, Kaylee Garrett,
