Grow Your Distribution with this OTA Directory

Use this comprehensive list of online resellers for tours, activities and attractions to expand your distribution network and reach more customers

Graphic showing logos of various OTA platforms for booking travel experiences

by and | 13 September 2024

Edited by: Douglas Quinby & Janelle Visser

The digital landscape is continuing to transform the way travelers discover and book tours and activities, making it essential for today’s operators to have access to a wider range of online tools and sales channels. Online travel agencies (OTAs) and digital distribution strategy are more important than ever. 

In the updated Arival Guide to OTAs & Digital Distributors, we offer a comprehensive directory of over 150 companies that resell tours, activities, attractions, events, or experiences online. 

Access the full guide for more information, including an overview of the geographic focus on customer segments and destinations, and information on how to sign up with each reseller (available exclusively to Insider Pro Access members). An abridged version of this guide is available below, including a breakdown of OTAs by category. Skip to the OTA list. 

Learn more about distribution strategy with our Distribution Strategy Collection of resources, and join us at the next Arival event in San Diego, where distribution will be a key focus. Here’s a few events and sessions not to miss:

  • The Future of Distribution Forum will shine a light on some of the new approaches to distribution, innovative distribution startups, and delve into the future of distribution.
  • Stand Out from the Crowd: A featured session with GetYourGuide Co-Founder & COO Tao Tao.
  • Under the Radar No Longer: An Ask Me Anything session with Headout CEO Varun Khona.
  • Working with OTAs: An in-depth workshop on best practices to grow Your sales (and avoid key pitfalls). 
  • Ignite with Viator: The OTA is hosting a partner conference on the first day of Arival, including dynamic workshops on traveler trends and sales strategies. 
Arival 360 | SAN DIEGO 2024

30 September – 3 October 2024

Insider Pro Access Members Save 20%

THE event of the year for solutions-focused In-Destination Experience
creators and sellers

Don’t Miss Out! Get Your Ticket Today!

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About the Arival Guide to OTAs & Digital Distributors

This guide is your gateway to understanding the digital distributor landscape. We’ve designed the directory as a practical resource to help local and international operators develop and expand their distribution strategy. Learn more about developing a distribution strategy here. 

While we’ve conducted extensive research to make this guide as up-to-date and thorough as possible, there may be companies we’ve missed. If you know of a distribution company specializing in the experiences sector that should be included, let us know.

Although several of the listed companies are past or current sponsors of Arival, no company has paid to be included in this guide. Our aim is to help you navigate these options and find the best fit for your business.

We’ve organized the companies into fourteen categories based on their specific areas of focus; companies are listed alphabetically within each category. Click on the category below to skip directly to that section:

Distributor Categories

The 2024 Arival Digital Distributor Directory

Adventure & Outdoor Activities OTAs

These OTAs are dedicated to providing and booking activities that involve outdoor adventures, such as hiking, climbing, water sports, wildlife safaris, and other high-energy or nature-focused experiences.

B2B Marketplaces

In-person meetings are B2B partnerships in action at Arival 360 | San Diego

These are companies that offer platforms or tools facilitating the booking and management of activities, often providing software solutions, APIs, or marketplaces for other OTAs or travel businesses.

Culinary OTAs

Close-up of hands holding waffle cones with colorful ice cream scoops

These OTAs focus on offering food- and drink-related experiences, including cooking classes, food tours, gourmet dining experiences, and other culinary activities that allow travelers to explore and enjoy local cuisines.

Discount & Corporate Benefits Program OTAs

Group of diverse coworkers giving a high five in an office setting

These OTAs provide access to discounts, special offers, and benefits on travel and activities through membership programs, employee benefits, or loyalty schemes.

Event & Festival Ticketing

Silhouette of crowd with raised hands at concert with purple lighting and fireworks

These resellers specialize in selling tickets and providing information for various events and festivals, including concerts, sports events, theater performances, and cultural festivals.

ARIVAL ACTIVATE | EDINBURGH 2024

23-25 NOVEMBER 2024

Insider Pro Access Members Save 20%

THE event of the year for solutions-focused In-Destination Experience
creators and sellers

Save up to £280 with the Last Chance to Save Ticket

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Family Experiences OTAs

Dog wearing sunglasses relaxing on cushions of a boat

These OTAs specialize in experiences specifically tailored for families, children, (and dogs), including family-friendly tours, educational activities, amusement parks, and other attractions that cater to younger audiences.

Gifting OTAs

Multiple brightly colored hot air balloons floating in a clear blue sky

These OTAs focus on offering gift vouchers or packages for various experiences, such as adventure activities, dining experiences, and wellness treatments, which can be purchased as gifts for others.

Multi-Attraction Passes

Ornate carousel in front of the Eiffel Tower against a blue sky

These resellers specialize in selling tickets and providing information for various events and festivals, including concerts, sports events, theater performances, and cultural festivals.

OTAs with an Experiences Division

Infinity pool with orange lounge chairs overlooking palm trees and ocean

These are OTAs that offer a range of travel services and accommodations, with a dedicated division or section focusing on booking and managing experiential activities, such as tours, excursions, and local experiences.

Private Tours & Locals OTAs

Person in red robe pouring tea from ornate teapot into small cups on wooden tray

These OTAs provide experiences designed to immerse travelers in local cultures, traditions, and lifestyles, including cultural tours, traditional performances, and hands-on activities that offer deep cultural insights often with local guides. 

ARIVAL 360 | VALENCIA

28-30 APRIL 2025

Insider Pro Access Members Save 20%

THE event of the year for the European in-destination experiences industry

Save up to €860 with the Autumn Advantage ticket

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Regional OTAs

Famous "Welcome to Fabulous Las Vegas" sign with palm trees and blue sky

These are OTAs that focus on providing travel services, activities, and experiences tailored to specific geographic locations, such as city-specific tours, regional attractions, or local events.

Note: for a more detailed breakdown of OTAs by destination focus and geographic customer segment, see this list of regionally-focused OTAs.

Theme Park Tickets

Cartoon-style buildings with "Toontown" sign and Mickey Mouse statue

These resellers specialize in selling tickets and providing information for theme parks, amusement parks, and other major attractions, including day passes and multi-day tickets.

Tours & Activities OTAs

Tourist boat sailing towards tropical island in turquoise waters

These are OTAs that specialize in offering and booking a wide range of tours and activities, including sightseeing tours, guided excursions, adventure activities, and cultural experiences, often with a focus on destination-based experiences.

Wellness OTAs

Five women doing tree pose yoga on a foggy beach

These are OTAs specializing in wellness and relaxation experiences, such as spa treatments, yoga retreats, meditation sessions, and other activities aimed at promoting physical and mental well-being.

Arival 360 | SAN DIEGO 2024

30 September – 3 October 2024

Insider Pro Access Members Save 20%

THE event of the year for solutions-focused In-Destination Experience
creators and sellers

Don’t Miss Out! Get Your Ticket Today!

Learn More

Learn More about OTAs & Distribution Strategy with Arival

Learn more about distribution strategy with our Distribution Strategy Collection of resources, which includes OTA Marketing Strategies, An Essential OTA Checklist, and How to Set Net Rates for Tours, Activities and Attractions.   

Also, consider joining us at the next Arival event in San Diego, where distribution will be a key focus. Here’s a few events and sessions not to miss:

  • The Future of Distribution Forum will shine a light on some of the new approaches to distribution, innovative distribution startups, and delve into the future of distribution.
  • Stand Out from the Crowd: A featured session with GetYourGuide Co-Founder & COO Tao Tao.
  • Under the Radar No Longer: An Ask Me Anything session with Headout CEO Varun Khona.
  • Working with OTAs: An in-depth workshop on best practices to grow Your sales (and avoid key pitfalls). 
  • Ignite with Viator: The OTA is hosting a partner conference on the first day of Arival, including dynamic workshops on traveler trends and sales strategies. 

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

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Photo credits: Pexels / Elletakesphotos, Ivan Samkov, Kindel Media, Liam Gant, Rachel Claire, Wendy Wei, Pixabay, Unsplash / Josh Rakower, Donovan Reeves, David Lusvardi, Yap Chin Kuan, Kaylee Garrett,

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Tags: online travel agencies, experiences, otas, distribution, Featured, Travel Experiences, tour and activity operators

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Arival Guide to OTAs & Digital Distributors

A comprehensive directory of OTAs and online resellers for operators of tours, activities and attractions Authors: Brittani England & Martin Harlow Edited by: Douglas Quinby & Janelle Visser

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WHAT'S THE DIFFERENCE BETWEEN ARIVAL | ACTIVATE EDINBURGH AND ARIVAL 360 | VALENCIA AND WHICH SHOULD I ATTEND?

Since 2019, Arival has hosted one major event in Europe each year. For 2024-2025, we’re thrilled to offer two exciting events: Arival 360 | Valencia and Arival | Activate Edinburgh. Here’s a quick comparison to help you decide which event to attend—or why you might want to come to both:

Arival 360 | Valencia (28-30 April 2025)
  • Scope: Flagship European Event with a global reach; up to 30% of attendees from outside Europe, including the U.S., Middle East, LATAM, and APAC.
  • Audience: Experience creators, tech and distribution companies, and industry professionals from around the world.
  • Arival Theater Content: Global topics including: over-tourism and sustainability, technology, distribution, European consumer and operator trends.
  • Breakout Sessions: In-depth workshops on operational best practices, product expansion, AI, channel management, marketing tech, a Spain-specific track and an Innovation Showcase highlighting the most tech-savvy companies in our industry.
  • Networking: Connect with leading OTAs and distribution companies, and build valuable partnerships.
  • Location: Valencia, a stunning coastal city offering rich cultural experiences.
  • Attendees: Approximately 800, providing extensive networking opportunities.
Arival | Activate Edinburgh (23-25 November 2024)
  • Scope: Regional focus on the UK, Ireland, and the Nordic regions.
  • Audience: Operators and industry professionals from the region.
  • Content: Gain insights on regional topics like technology, distribution strategies, and hear from top regional tourism leaders.
  • Breakout Sessions: Experience hands-on learning at Edinburgh’s top attractions and tours, with sessions on visitor experience, digital journeys and innovative tour development. In-depth sessions for companies at the beginning of their digital journey and more advanced sessions for people and companies looking to elevate their experience.
  • Networking: With a more intimate setting. you’ll have more time to build deeper connections and create more meaningful interactions with your current and future partners including distributors, tech companies, DMOs and more.
  • Location: Edinburgh, known for its stunning architecture and historic charm
  • Attendees: Approximately 400, fostering an intimate peer-to-peer learning and networking environment.
Key Differences:
  • Global vs. Regional Focus: Valencia is a global event with an international audience, while Edinburgh is a regional event focused on the UK, Ireland, and Nordic regions.
  • Event Size: Valencia hosts about 800 attendees, providing broad networking opportunities, whereas Edinburgh’s 400 attendees create a more intimate, focused environment.
  • Content and Sessions: Valencia features global themes and advanced topics, whereas Edinburgh provides region-specific insights and hands-on experiential learning.
  • Location Experience: Valencia providing a coastal escape and Edinburgh offering historic and iconic attractions.
  • Who Will Be There: The most valuable part of Arival Events is the connections you make and the partnerships you build to grow your business. At Arival | Activate Edinburgh, you’ll engage with key industry players in the UK, Ireland, and Nordic regions. If your business focus is on these areas, Edinburgh is where you need to be. For those targeting broader European or global markets, Arival 360 | Valencia offers the ideal platform to network with international leaders and innovators. 
Why attend both?

With limited opportunities for business development, learning, and networking in our industry, attending both events is a strategic move. By participating in both Edinburgh and Valencia, you maximize your exposure to diverse markets and influential contacts. 

However, if budget constraints or a specific regional focus dictate your decisions, choose the event that best aligns with your primary business goals. Join us in Edinburgh for regional insights or Valencia for global perspectives—or better yet, attend both to fully leverage the potential of Arival’s expansive network.

For service providers such as a restech or ticketing platform, distribution company, or other services including marketing, AI tools, etc., attending both gives you access to attendees from both markets to connect with your current customers and to meet new ones!

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THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

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Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

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At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

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