Where in the World: 30+ Regionally-Focused OTAs in Tours, Activities & Attractions

Dial in on distribution options with this list of online travel agencies focused on particular geographics for both customers and destinations

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Recently Arival published a list of online travel agencies (OTAs) specializing in a particular niche or segment of the tours, activities and attractions industry, from culinary experiences to outdoor adventure activities to wellness. 

In addition to these niche market segments, there are a number of other OTAs who have chosen to focus on particular geographics. Some focus on serving customers of a particular language or region while others focus on offering tours, activities and attractions within a particular destination or set of destinations. 

Operator Takeaway: If you are an operator looking to grow your bookings with distribution, take note of the OTAs that are focused on your particular client base or region.

Below is a list of more than 30 OTAs focused on offering tours, activities and attractions within a particular geography for their customer base, destinations, or both. Have we missed a brand? Let us know: [email protected]

Asia Pacific

  • Asoview! – Tours and Activities OTA for travelers within Japan
  • ExperienceOZ – Australia-based OTA for tours and activities in Australia and New Zealand
  • Indy Guide – Regional OTA for tours with local guides in Central Asia
  • KKDay – Tours and activities OTA for Asian travelers to Asia and (more recently) global destinations
  • Klook – Tours and activities OTA for Asian travelers to Asia and (more recently) global destinations
  • MakeMyTrip – Activities division of an OTA for Indian travelers focused on activities in India and internationally 
  • MyRealTrip – Tours and attractions OTA for Korean travelers to global destinations
  • Pelago – Tours and activities OTA for travel within the Asia Pacific and several European destinations
  • TakeMeTour – OTA focused on tours and experiences with locals in Thailand and Southeast Asia
  • Travello – Australia-based OTA for tours and activities in Australia, New Zealand, and beyond.

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  • Thrillark – Dubai-based tours, activities and attractions OTA focused on city experiences in the UAE and select international destinations
  • Thrillophilia – India-based tours and activities OTA for travel around India and select destinations around Asia
  • Traveloka – Activities division of an OTA focused on Southeast Asian travelers and destinations
  • Trip.com – formerly Ctrip, this is the largest OTA serving the China market.
  • Veltra – Japan-based OTA for travel within Japan, Asia and to global destinations
  • Voyagin – Rakuten’s travel experiences branch, Japan-based OTA for travel to Japan, Asia, and select destinations globally
  • WAUG – Korea-based OTA for travel to Asian destinations, especially Korea, Japan, Hong Kong, Singapore and the Philippines

Europe

  • Ceetiz – Tours and activities OTA for French travelers to global destinations
  • Civitatis – Tours and activities OTA for travelers from Spain and Latin America to global destinations
  • DayTrip4U – Tours and activities OTA for European travelers visiting Cypress and Greece
  • Kindaling – Tours and activities OTA for German students and youth traveling within Germany
  • LinkParis – OTA for tours and activities in and around Paris. 
  • LovetoVisit – Tours and activities OTA for travel within the U.K.
  • MyDays / Jochen Schweizer – German-language OTA focused on gifting tours and experiences within Germany and around Europe. 
  • Sputnik8 – Russian-language OTA for tours and activities in global destinations. 
  • Swiss Activities – Swiss OTA for tours and activities in Switzerland. 
  • Tripster.ru – Russian-language OTA for tours and activities in global destinations.
  • TrueStory – Scandinavian OTA for experiences in Denmark, Norway and Sweden
  • Vipealo – Spanish-language OTA for tours and experiences in Spain. 
  • WeAtlas – Russian OTA for Russian travelers to global destinations. 

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North America

  • Alaska Shore Excursions – Tours and activities OTA for travelers to Alaska
  • AmazingCo – A local activities and experiences OTA for U.S. travelers to the U.S. and Australia
  • Joieful – OTA for tours and activities in New Orleans
  • Spur Experiences – U.S.-based OTA and wedding registry for gifting tours and experiences within the Americas and Europe
  • Tripster – U.S.-based OTA for tours and activities within the U.S. and Canada.
  • Xplorie – U.S.-based OTA that bundles activities with accommodations for travel within the U.S. and Canada 

Latin America

  • Almundo – Activities division of an OTA focused on travel to Latin American destinations
  • Faro – Tours and activities OTA for travelers within Latin America  
  • Tuexperiencia – Tours and activities OTA for spanish-speaking travelers to global destinations

Feature photo: Jezael Melgoza / Unsplash

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WHAT'S THE DIFFERENCE BETWEEN ARIVAL | ACTIVATE EDINBURGH AND ARIVAL 360 | VALENCIA AND WHICH SHOULD I ATTEND?

Since 2019, Arival has hosted one major event in Europe each year. For 2024-2025, we’re thrilled to offer two exciting events: Arival 360 | Valencia and Arival | Activate Edinburgh. Here’s a quick comparison to help you decide which event to attend—or why you might want to come to both:

Arival 360 | Valencia (28-30 April 2025)
  • Scope: Flagship European Event with a global reach; up to 30% of attendees from outside Europe, including the U.S., Middle East, LATAM, and APAC.
  • Audience: Experience creators, tech and distribution companies, and industry professionals from around the world.
  • Arival Theater Content: Global topics including: over-tourism and sustainability, technology, distribution, European consumer and operator trends.
  • Breakout Sessions: In-depth workshops on operational best practices, product expansion, AI, channel management, marketing tech, a Spain-specific track and an Innovation Showcase highlighting the most tech-savvy companies in our industry.
  • Networking: Connect with leading OTAs and distribution companies, and build valuable partnerships.
  • Location: Valencia, a stunning coastal city offering rich cultural experiences.
  • Attendees: Approximately 800, providing extensive networking opportunities.
Arival | Activate Edinburgh (23-25 November 2024)
  • Scope: Regional focus on the UK, Ireland, and the Nordic regions.
  • Audience: Operators and industry professionals from the region.
  • Content: Gain insights on regional topics like technology, distribution strategies, and hear from top regional tourism leaders.
  • Breakout Sessions: Experience hands-on learning at Edinburgh’s top attractions and tours, with sessions on visitor experience, digital journeys and innovative tour development. In-depth sessions for companies at the beginning of their digital journey and more advanced sessions for people and companies looking to elevate their experience.
  • Networking: With a more intimate setting. you’ll have more time to build deeper connections and create more meaningful interactions with your current and future partners including distributors, tech companies, DMOs and more.
  • Location: Edinburgh, known for its stunning architecture and historic charm
  • Attendees: Approximately 400, fostering an intimate peer-to-peer learning and networking environment.
Key Differences:
  • Global vs. Regional Focus: Valencia is a global event with an international audience, while Edinburgh is a regional event focused on the UK, Ireland, and Nordic regions.
  • Event Size: Valencia hosts about 800 attendees, providing broad networking opportunities, whereas Edinburgh’s 400 attendees create a more intimate, focused environment.
  • Content and Sessions: Valencia features global themes and advanced topics, whereas Edinburgh provides region-specific insights and hands-on experiential learning.
  • Location Experience: Valencia providing a coastal escape and Edinburgh offering historic and iconic attractions.
  • Who Will Be There: The most valuable part of Arival Events is the connections you make and the partnerships you build to grow your business. At Arival | Activate Edinburgh, you’ll engage with key industry players in the UK, Ireland, and Nordic regions. If your business focus is on these areas, Edinburgh is where you need to be. For those targeting broader European or global markets, Arival 360 | Valencia offers the ideal platform to network with international leaders and innovators. 
Why attend both?

With limited opportunities for business development, learning, and networking in our industry, attending both events is a strategic move. By participating in both Edinburgh and Valencia, you maximize your exposure to diverse markets and influential contacts. 

However, if budget constraints or a specific regional focus dictate your decisions, choose the event that best aligns with your primary business goals. Join us in Edinburgh for regional insights or Valencia for global perspectives—or better yet, attend both to fully leverage the potential of Arival’s expansive network.

For service providers such as a restech or ticketing platform, distribution company, or other services including marketing, AI tools, etc., attending both gives you access to attendees from both markets to connect with your current customers and to meet new ones!

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