2026 Valencia Sessions
Agenda
Tuesday, April 28 2026 | 09:00 AM CET
Stop Waiting to Be Found: Customer Acquisition Starts on Social, Video & AI
Customer acquisition in travel experiences is being reshaped in real time. Search and paid social are giving way to OTAs, video-led discovery and AI/LLMs, and the next wave is already…
Tuesday, April 28 2026 | 09:00 AM CET
Inside Viator: A Candid Conversation
OTAs are looming larger than ever in many operators’ day to day. In this wide-open interview, Kristen Dorsett takes questions head-on about Viator, ranking, commissions, product strategy, pricing, and where…
Tuesday, April 28 2026 | 09:00 AM CET
From Single-Day to Multi-Day: Is This Your Next Growth Move?
Multi-day tours are one of the fastest-growing segments in experiences but they’re also one of the most complex. This main stage conversation is designed for operators who are curious about…
Tuesday, April 28 2026 | 12:00 PM CET
The Future of Multi-Day Tours: A Fireside Chat with G Adventures, WeRoad & Exoticca
The most successful multi-day tour operators today are rethinking everything from product design to distribution, marketing, and technology. Join us for an exclusive Fireside Chat featuring three of the most…
Tuesday, April 28 2026 | 16:00 PM CET
The Middle East Conflict: What the Data Is Actually Telling Travel Marketers
Travel operators across Europe and beyond are watching bookings shift as the conflict in the Middle East unfolds—but the data tells a more complex story than a simple drop in…
Tuesday, April 28 2026 | 16:00 PM CET
Who Gets In? Ticketing, Trust & the Future of Access
Access to Europe’s top attractions has become one of the industry’s biggest friction points — for tour operators, OTAs, destinations and the attractions themselves. This panel brings together attraction leaders…
Tuesday, April 28 2026 | 16:00 PM CET
The Eiffel Tower Returns: Demand, Access & Accountability
Few cities sit at the center of global travel demand like Paris—and few attractions define that demand like the Eiffel Tower. In this rare and candid session, Stéphanie Renault shares…
Tuesday, April 28 2026 | 16:00 PM CET
Your Next Employee Won’t Have a Pulse — And That’s a Good Thing?
What happens when a travel company stops thinking of AI as a tool and starts treating it as a workforce? In this session, we'll share how companies large and small…
Wednesday, April 29 2026 | 00:15 AM CET
Airbnb Rebooted: Experiences One Year In
Nearly a year after relaunching Experiences, we sit down with the division’s GM to dig into how it’s going, what Airbnb has learned, and where they’re headed next. In this…
Wednesday, April 29 2026 | 09:00 AM
Crowds and Ticketing – A Deeper Dive
A group of Europe's attractions' experts lead a discussion following up on Tuesday's Theater session about getting access to Europe’s top attractions. This is one of the industry’s biggest friction…