The Middle East Conflict: What the Data Is Actually Telling Travel Marketers

04/28/2026 4:00 PM CET

Direct Booking, Experience Design, Multi-day, Attractions, Distribution, Consumer Trends, Growth, Marketing, Operator Business Tips, Research, Strategy, Tour & Activity Operators

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Travel operators across Europe and beyond are watching bookings shift as the conflict in the Middle East unfolds—but the data tells a more complex story than a simple drop in demand. In this session, Brennen Bliss shares fresh analysis from Propellic’s Special Intelligence Briefing, examining performance data across dozens of destinations to reveal how traveler behavior is changing in real time—and what it means for travel marketers and experience creators.
We’ll explore what Brennen calls the “certainty gap”: traveler interest remains strong, but booking confidence has slowed. You’ll see what the latest marketing and demand signals reveal about where travelers are still searching, where bookings are stalling, and why even destinations far from the conflict are feeling ripple effects.
Most importantly, you’ll learn how to respond. Walk away with practical insight on how to interpret shifting demand signals, adjust your messaging in uncertain moments, and position your business to capture demand when traveler confidence returns.

Event: 2026 Arival | 360 Valencia

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