The Eiffel Tower Returns: Demand, Access & Accountability
04/28/2026 4:00 PM CET
Information
Few cities sit at the center of global travel demand like Paris—and few attractions define that demand like the Eiffel Tower. In this rare and candid session, Stéphanie Renault shares what it really takes to manage one of the world’s most sought-after experiences, while balancing access, quality, and an increasingly complex distribution landscape. Speaking on behalf of Paris’s leading attractions, she’ll offer a behind-the-scenes look at ticketing, capacity management, and working with operators and OTAs. This session will lay out what the industry must do differently to deliver great customer experiences and protect access to the world’s most iconic sites for the long term.


