Crowds and Ticketing – A Deeper Dive

04/29/2026 9:00 AM

Direct Booking, Attractions, Distribution, Consumer Trends, Operations, Technology

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A group of Europe's attractions' experts lead a discussion following up on Tuesday's Theater session about getting access to Europe’s top attractions. This is one of the industry’s biggest friction points — for tour operators, OTAs, destinations and the attractions themselves. Continue the discussion, join in, share your views and ask questions about what’s broken, what’s working, and what needs to change around ticketing, distribution, and partnerships.

Attendees will gain a clearer view of how access decisions are made, the role for operators and OTAs , and what more sustainable collaboration could look like.

Event: 2026 Arival | 360 Valencia

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