Google Surges Past Tripadvisor as Travelers’ Top Spot for Posting Reviews
More than half of all tour, activity and attraction travelers post on social media and write online reviews about their experiences. Here’s a deep dive into who is posting, where they’re posting, how it’s changed since 2019, and why it matters to tour, activity and attraction operators.
Segment: Attractions, Consumer Trends, Marketing, News, Tour & Activity Operators