How a Blog can Help Your Tour, Attraction or Experience Business

Travel bloggers are not the only ones in the tourism industry benefiting from blogging

Reading Time: 4 minutes 57 seconds

What are the Benefits of Having a Blog on my Website?

Blogging is an excellent way to grow organic traffic to your website and also helps to establish your company or brand as an authority in the space that you work in. By posting relevant and fresh content, you are able to drive targeted traffic to your website and even fulfill a particular need for the visitor. This, in turn, increases your chances of turning that looker into a booker. You also have an opportunity to engage with potential guests and develop a relationship very early on in the booking process.

Arival 360 | SAN DIEGO 2024

30 September – 3 October 2024

Insider Pro Access Members Save 20%

THE event of the year for solutions-focused In-Destination Experience
creators and sellers

Save up to $660 with the Spring Savings ticket

Learn More

As an added bonus, once you start seeing an increase in visitors, you can then analyze your traffic to see what content people are interested in reading and whether or not they stay on your website to learn more about your business. This can give you some ideas on how to tweak your marketing strategy. 

The best part is that the only thing that you have invested is your time. 

Step 1 — Write Content that People are Searching for

To start off, it is important to post content that your target audience wants to read. Luckily, it is relatively easy to find ideas for what type of content people are searching for by using keyword search tools.

Explore Keywords is a great tool that gives you an idea of which long-tail keywords people are searching for (long-tail keywords are great because they allow your website to rank at the top of search engines much easier than broad terms) and also gives you an idea of related PPC costs. You can also see the average monthly searches for keywords. While the same information can be found in Google Ads, Explore Keywords is much easier to use when you are just starting your blog.

Below is an example of a recent search for: “What I should do when visiting New York.” By using long-tail keywords throughout your text, you can increase your chances of your post being seen by more viewers. There is also a greater chance of your post meeting the visitor’s specific needs. This can increase the number of pages that they view per session while reducing your bounce rate. (You can get more great tips on reducing your bounce rate here.)

How a Blog can Help Your Tour, Attraction or Experience Business Arival Kristin Templin

Step 2 — Create Meaningful, Optimized Content

Using the keyword research mentioned above, find out what potential guests are looking for. Create meaningful, original content based on their searches that is true to your brand’s voice. It is important to keep in mind that the blog may be the first exposure someone has to your company and it should reflect your brand and what it represents.

Your article should have a strong headline and introduction and it is important to make sure your content is actionable. If people are searching for ideas on what to do in your city, give them options on what they can do and advice on how they can do it. Be helpful and informative. This is a great opportunity to create internal links to other parts of your website or other blog posts that the reader may find helpful.

While writing the blog, you can also try to foster engagement with the potential guest (or past guests!) by leaving open-ended questions at the end of the blog. You can ask viewers what their favorite restaurant, activity, or even memory is in a particular destination and then respond to their comments. You can even ask them what else they would like information on. This is another great opportunity to interact with visitors that you normally don’t have through your website. 

It is important to remember that the content that you are publishing is optimized for SEO. This includes everything from the type of headings that you use, the length of your paragraphs, and the prevalence of keywords used naturally through the text. While this sounds a bit complicated at first, there are numerous tools that you can use that help walk you through the process. Yoast SEO is a free plugin that you can install on your website and one of the most popular options for bloggers. Using an easy-to-understand stoplight method of red, yellow, and green circles, you can easily see what aspects of SEO you need to work on within that particular blog post. 

You can find an example of this below. As you can see, the suggestions are straightforward and most can be made without any technical assistance. 

Step 3 — Promote Your Work

Once you have published your post, promote it on social media including Facebook, Instagram, LinkedIn, and Pinterest. This is a great way to get exposure while you are still trying to build a presence on search engines. It is easy to announce new blog articles on Instagram and Facebook through posts or stories and you can also add a pin of it on Pinterest. Unlike Instagram and Facebook, Pinterest pins have a relatively long shelf-life and can continue to drive traffic to your website long after they are posted. (To learn more about driving direct bookings through social media, read our guide here!). 

Keep in mind that you can continue to update past blog articles and repost them on social media if they are still relevant. This could be particularly advantageous for annual events, seasonal tours or activities.

Get started!

Blogging is a great way to drive organic traffic to your website, engage with guests, and prove yourself as an authority on a particular topic. With virtually endless topics to write about, blogging gives your brand a voice. If you still need a bit of inspiration, check out Scott’s Pizza Tours’ blog here. We look forward to reading your posts!

Additional Resources — Blogging Freebies by Jessie Festa is an amazing resource for everything that you need to know about travel blogging.

Learn more about how to create and manage killer content with Arival’s Content Masterclass

Print Friendly, PDF & Email


already a member?

Lost your password?


Become an Arival Insider

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021. articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].