It’s been a huge driver of leisure tourism and tours and activities across Asia and around the world over the past 15 years, and now everyone in the travel experiences industry awaits its return: the outbound China travel market. This session from the head of global partnerships for Tours & Tickets at Trip.com, China’s largest online travel agency, walks through essential trends amid China’s reopening:
- Who is the post-pandemic Chinese traveler?
- Where are they going?
- What kinds of experiences are they looking for?
- What do tour, attraction and experience providers need to know to win them over as they return to overseas travel?
Don’t miss this business-critical session on the Chinese outbound traveler to help you capture more of the returning Chinese travel market and work with that country’s leading OTA.