Baidi Li is the SVP of Commercial in APAC for Go City, where she leads the company’s commercial growth and expansion in the region. In her role, Baidi built a best-in-class team to expand the product footprint across APAC and deepen localization efforts in new markets. Baidi and her team have the mission to make the best city breaks happen. Prior to Go City, Baidi has trailblazed the travel industry over the last 15 years with leadership roles with major OTA, tour operators, and travel tech companies, from leading Viator & TripAdvisor’s experiences team, to managing sales operations for Intrepid Travel China. Baidi is a true global nomad. She has lived and worked in Beijing, Stuttgart, San Francisco and now Singapore where she calls home.
Senior Vice President Commercial, APAC
Head of Growth Initiatives
Baidi is focused on helping travel operators, attractions and experience service providers expand their businesses online to more effectively market themselves.
Prior to her role at TripAdvisor, Baidi worked at Intrepid Travel, the world’s largest small-group adventure travel company, where she led operations for its inbound business in China. In a previous life, Baidi worked in design and ran a self-started design studio for five years.
Baidi is a global nomad. She has lived and worked in Beijing, Stuttgart, San Francisco and Singapore.