Baidi is focused on helping travel operators, attractions and experience service providers expand their businesses online to more effectively market themselves.
Prior to her role at TripAdvisor, Baidi worked at Intrepid Travel, the world’s largest small-group adventure travel company, where she led operations for its inbound business in China. In a previous life, Baidi worked in design and ran a self-started design studio for five years.
Baidi is a global nomad. She has lived and worked in Beijing, Stuttgart, San Francisco and Singapore.