Related Sessions
Monday, November 2 2020 | 10:20 AM EDT
Marketing without Money
Keynote: Marketing without Money Peter Ross, Founder, 829 Studios If our industry ever needed a hack to bring in customers on the cheap, that time is now. This short talk…
Monday, November 2 2020 | 10:00 AM EST
TikTok in 10
The viral social video app TikTok is taking a lot more than just teenagers by storm. Is this the next major digital marketing battleground, or another viral flash in the…
Monday, November 2 2020 | 00:00 AM
Tech Talk: The Mobile Self-Guided Tour Landscape
Like it or not, technology will continue to change touring. Some predict automation will replace tour guides altogether. Just how much of our industry will software eat? What are the…
Monday, November 2 2020 | 00:00 AM
Tech Talk: The Self-Guided Traveler
Will smartphones and apps replace tour guides? Or can they amplify a tour and attraction operator’s product portfolio? This talk explores the self-guided tour customer, and the opportunity for operators…
Monday, November 2 2020 | 00:00 AM
The Pre- and Post-Tour Customer Journey
Let's discuss creative tips, strategies and ideas for how to engage with our guests before and after the tour experience, setting better expectations beforehand and continuing the relationship afterwards, all…
Monday, November 2 2020 | 00:00 AM
Sightseeing with Your Phone
Join this roundtable to hear the success stories and challenges other operators have experienced when using smartphones and digital technologies as ‘tour guides’. How can these tours be developed? Are…
Monday, November 2 2020 | 00:00 AM
Paid Search, Social & Call Tracking – Optimizing Your Advertising ROI When Times Are Tight
Even in a downtown, it can still pay to, well, pay, to get customers in the door. This workshop will walk through key operator strategies for paid search, social, display…
Monday, November 2 2020 | 00:00 AM
Pro Tips to Optimize Your Website for Tourism Sales
Buzz Session: How to use UX design to fix your website’s leaky funnels. A discussion in how to make your site engage a user and lead them towards a sale.…
Monday, November 2 2020 | 00:00 AM
The Marketing Tech Stack for Tour Operators
Join us for a discussion on what your digital foundation should look like. We will cover advanced conversion tracking, marketing performance reporting, business intelligence, process automation, and more!