Google's 2021 release of their Things to do product is a very exciting step for our industry, offering free direct traffic to Operators. Getting your listings set up, and optimizing those listings is confusing. The product is still in beta and there are still many questions. However, there are key steps that you should be taking immediately. Join Christian Watts from Magpie Travel and Robin Harnish from Tourism Solved, both of whom are Google approved connectivity partners. They will walk you through best practices and share how you can ensure doing everything you can do to maximize traffic. There will be a repeat of this session on 2/4 at 9:30am because we know it will be popular.