Workshops
Thursday, November 5 2020 | 15:50 PM EDT
Tour Guide Training, Beyond the Script
Last, but certainly not least, we turn our full attention to tour guides. As well all know, a fantastic guide can make or break a tour. But guiding is so…
Thursday, November 5 2020 | 14:00 PM EST
Going Local
Grow your business with in-market partnerships and targeted local marketing.
Thursday, November 5 2020 | 00:00 AM EST
Guest Experience is Everything: The Power of Creating “Wow” Moments
The "wow moment" is really the soul of the tour. It's the moment when a place comes alive; it could be a story or a shared experience, but it's always…
Tuesday, November 3 2020 | 00:00 AM
Google MyBusiness Takedown – Live Audits of Your Listings with Tourism Solved
In this workshop, the digital marketing experts from Tourism Solved review actual tour and activity operator profiles on Google MyBusiness. They’ll provide direct, actionable feedback and plenty of do’s and…
Monday, November 2 2020 | 15:00 PM EST
OTA Listing Optimization – A Merchandising Masterclass
This session is designed for operators that already work with OTAs. It will examine listing optimization strategies across leading platforms such as Viator, GetYourGuide, Musement and others, explore OTA strategies…
Monday, November 2 2020 | 12:00 PM EDT
Advanced Search Engine Optimization
With budgets cut it’s never been more important for operators to make the most of their online footprint. The key place to start is search. In this advanced extension from…
Monday, November 2 2020 | 10:20 AM EDT
Marketing without Money
Keynote: Marketing without Money Peter Ross, Founder, 829 Studios If our industry ever needed a hack to bring in customers on the cheap, that time is now. This short talk…
Monday, November 2 2020 | 10:00 AM EST
TikTok in 10
The viral social video app TikTok is taking a lot more than just teenagers by storm. Is this the next major digital marketing battleground, or another viral flash in the…
Monday, November 2 2020 | 00:00 AM
Paid Search, Social & Call Tracking – Optimizing Your Advertising ROI When Times Are Tight
Even in a downtown, it can still pay to, well, pay, to get customers in the door. This workshop will walk through key operator strategies for paid search, social, display…
Friday, October 30 2020 | 00:00 AM
Creating New Tours, Partnerships and Opportunities
This roundtable explores new ideas that have arisen from data during this environment that have proved to be successful. Join us and share (and hear about) opportunities that you have…