Local, Domestic Dominated U.S., European Travel in 2020

As the pandemic put the brakes on international and long-haul travel, backyard and domestic adventures have come to define tours, activities, and attractions in 2020.
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The global pandemic has made travel and tourism a very domestic affair.

According to the Arival Recovery Survey, local and domestic bookings accounted for 90% of bookings for operators in the U.S. and Canada for the 2020 summer season. For operators in Europe, nearly two in three bookings came from local and domestic guests. Europe’s internal open borders enabled more international travel within the region. The vast majority of international bookings were visitors from other European countries. 

With the timeline for the full return to cross-border travel still uncertain and Covid case numbers continuing to rise worldwide, demand for tours and experiences is likely to remain very local well into 2021.

Arival Recovery Survey

Arival conducted its Recovery Survey between September 10 and October 9, 2020, to track the state of reopening and recovery among tour, activity, and attraction operators and the steps they are taking to address the pandemic’s challenges.

Learn more about the study and get your free Arival Recovery Survey here. 


Interested in more distribution trends and the role of OTAs in tours, activities, and attractions. Get your copy of Arival’s Sales & Distribution Report: Trends & Outlook 2020

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