The State of Recovery (2020)

This latest free report, based on surveying conducted in September and October 2020, covers the state of reopening and recovery and the outlook for travel’s third-largest sector.
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Arival, the global research authority on tours, activities, and attractions, has been regularly surveying operators since mid-March to gauge the COVID-19 pandemic’s effect on their business.

By Anne Failing & Douglas Quinby

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Arival conducted its Recovery Survey between September 10 and October 9, 2020, to track the state of reopening and recovery among tour, activity and attraction operators and the steps they are taking to address the challenges of the pandemic and related travel downturn.

Arival fielded the survey with the following partners and received 684 qualified responses.

  • Bookingkit
  • Checkfront
  • Expedia Group
  • GetYourGuide
  • Globaltix
  • Groupon
  • Peek
  • RocketRez
  • Tourpreneur
  • TrekkSoft
  • TripShock
  • US Travel National Council of Attractions & Experiences
  • Viator


The Arival Operator Recovery Survey covers the following topics:

  • The current state of reopening
  • 2020 trends in gross bookings by region and segment
  • Steps operators are taking to manage their business through the pandemic
    The shift to local and domestic markets
  • Booking channel trends
  • Health and safety measures
  • The impact of virtual experiences
  • Operator business failure risk and outlook on the future
  • Actionable takeaways for creators and sellers of tours, activities and attractions

Download your free copy now!

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