5 Microlearning Sessions for Operators at Arival

The best learning comes from the experiences of other operators. We’ve chosen our pick of the sessions at Arival 360 San Diego for you to chat about how to grow your business

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Microlearning is one of the buzzwords of the moment. It’s all about small, mediated sessions where participants pick up snippets from their peers, and it’s designed for skills-based understanding.

Which makes it perfect for operators hoping to learn how to grow their business.

At Arival 360 San Diego, we plan for operators to get together and learn from each other as much as is possible and safe. Many of our sessions are built around community learning.

Here’s our pick of the best microlearning sessions at Arival 360 San Diego.

Direct Booking Masterclass: SEO for intermediates

Direct sales are hugely important for tours, activities and attraction operators because of their greater profit margin. Vitaliy Levit from Gondola will lead this session on SEO best practices for tour operator websites. You’ll learn how to layout your site for best results, how to structure each page, and some proven tricks to increase your website rankings on search.

Butter Your Bread: Grow your Corporate and Private Event Business 

Often missed opportunities, groups can provide a huge boost for your business. And when thinking about how you can work with groups, you also should consider online events that can be hugely popular and profitable. Lauren Herpich from Local Food Adventures will lead this discussion on how to create a plan to go after corporate groups, private events and even birthday parties and other celebrations.

What is DEI Anyway?

This introductory DEI discussion with leaders from across the industry will provide the audience with an overview on how to define diversity, equity, and inclusion (DEI) and how it impacts business decisions and experiences. We’ll chat about barriers to DEI and how owners and operators can develop a growth mindset that fuels inclusion.

Re-defining What a Food Tour Is

The classic model of three hours and six restaurants remains a value added draw for many impassioned foodie travellers, but the Covid has forced many restaurants and food tours into re-evaluating long standing models as untenable and unsustainable. Renee ReBell from Gourmet Food and Wine Tours and Forrest Parker from Undiscovered Charleston will ask how we can continue to partner with our respected food and restaurant colleagues to help them continue to succeed and profit while doing so ourselves?

Marketing Beyond the Cookie

How can operators survive the digital marketing of 2022, with the changing landscape of conversion tracking and remarketing. Jeremiah Calvino from Blend Marketing will take you through the work that needs to be carried out in your booking engine and examine advertising strategies to regain performance visibility lost from iOS 14 and the reduction of website cookies. Plus, you’ll walk away with new strategies for building first-party audiences and a delicious chocolate chip cookie.

Tickets for Arival 360 San Diego start at $716 for small operators who are Insider Pro Access members. Become a Pro Access member and gain easy access to all of the Arival Accel series of virtual events and premium research for a full year, starting at just $179

Arival 360 San Diego tickets provide access to Arival 360 Online for free. Tickets are $299 for non-members and Pro Access members can attend for free

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THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

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Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].