Microlearning is one of the buzzwords of the moment. It’s all about small, mediated sessions where participants pick up snippets from their peers, and it’s designed for skills-based understanding.
Which makes it perfect for operators hoping to learn how to grow their business.
At Arival 360 San Diego, we plan for operators to get together and learn from each other as much as is possible and safe. Many of our sessions are built around community learning.
Here’s our pick of the best microlearning sessions at Arival 360 San Diego.
Direct Booking Masterclass: SEO for intermediates
Direct sales are hugely important for tours, activities and attraction operators because of their greater profit margin. Vitaliy Levit from Gondola will lead this session on SEO best practices for tour operator websites. You’ll learn how to layout your site for best results, how to structure each page, and some proven tricks to increase your website rankings on search.
Butter Your Bread: Grow your Corporate and Private Event Business
Often missed opportunities, groups can provide a huge boost for your business. And when thinking about how you can work with groups, you also should consider online events that can be hugely popular and profitable. Lauren Herpich from Local Food Adventures will lead this discussion on how to create a plan to go after corporate groups, private events and even birthday parties and other celebrations.
What is DEI Anyway?
This introductory DEI discussion with leaders from across the industry will provide the audience with an overview on how to define diversity, equity, and inclusion (DEI) and how it impacts business decisions and experiences. We’ll chat about barriers to DEI and how owners and operators can develop a growth mindset that fuels inclusion.
Re-defining What a Food Tour Is
The classic model of three hours and six restaurants remains a value added draw for many impassioned foodie travellers, but the Covid has forced many restaurants and food tours into re-evaluating long standing models as untenable and unsustainable. Renee ReBell from Gourmet Food and Wine Tours and Forrest Parker from Undiscovered Charleston will ask how we can continue to partner with our respected food and restaurant colleagues to help them continue to succeed and profit while doing so ourselves?
Marketing Beyond the Cookie
How can operators survive the digital marketing of 2022, with the changing landscape of conversion tracking and remarketing. Jeremiah Calvino from Blend Marketing will take you through the work that needs to be carried out in your booking engine and examine advertising strategies to regain performance visibility lost from iOS 14 and the reduction of website cookies. Plus, you’ll walk away with new strategies for building first-party audiences and a delicious chocolate chip cookie.
Tickets for Arival 360 San Diego start at $716 for small operators who are Insider Pro Access members. Become a Pro Access member and gain easy access to all of the Arival Accel series of virtual events and premium research for a full year, starting at just $179
Arival 360 San Diego tickets provide access to Arival 360 Online for free. Tickets are $299 for non-members and Pro Access members can attend for free