As destinations around the world begin to reopen, data and insights from the road to recovery point to a shift in consumer needs and behaviors. COVID-19 has changed our world in many ways and that’s no different when it comes to travel.
TripAdvisor will start offering what they call Sponsored Placements for tours and experiences at the top of some search results. The announcement, which was emailed to TripAdvisor operators Tuesday, is the latest development in a simmering drama around TripAdvisor’s strategic plans for Bokun.
Sizing online sales of Tours, Activities & Attractions has always been tough. But with the pending IPO of Japan online seller VELTRA, we get a rare glimpse into the financials of a regional leader and the upward trend in online booking.
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