Tom Kratsch's past Sessions
Wednesday, June 9 2021 | 12:20 PM EST
Digital Marketing for Multi-Day Operators
If you want to grow direct bookings for your tour operation, digital marketing is essential. This workshop walks through the essentials of online performance marketing campaigns, covering search engine marketing…
Monday, May 17 2021 | 20:00 PM EST
How do you know if your paid ad campaigns are converting clicks into bookings and at what acquisition cost
This class will take a deep dive into how to measure the ROI performance of your campaigns, how to calculate your return on ad spend and a secret weapon that…
Wednesday, May 5 2021 | 19:00 PM EST
How to know if your website is high performing
Your website is focused on doing one thing, turning site visitors into bookers. We will review how best to measure the conversion performance of your website. We will provide an…
Tuesday, November 3 2020 | 00:00 AM
Marketing on a Limited Budget
We are all working with limited budgets right now, but that doesn't mean we can afford to stop marketing. We need to keep our brand alive and stay top of…
Monday, November 2 2020 | 00:00 AM
Paid Search, Social & Call Tracking – Optimizing Your Advertising ROI When Times Are Tight
Even in a downtown, it can still pay to, well, pay, to get customers in the door. This workshop will walk through key operator strategies for paid search, social, display…