David co-founded Big Red Group in 2017, a double-sided, multi-brand experience marketplace, and as Group CEO leads Big Red Group in its purpose to ‘shift the way people experience life’. A shift to valuing experiences over things and away from mass consumption. Big Red Group believes firmly in its responsibility to protect the natural environments, cultural diversity, and heritage showcased through the experiences it sells. With a triple-bottom-line focus on people, the planet, and profit. Big Red Group drives significant growth in the tours, activities, attractions, and experiences market in Australia and New Zealand. On behalf of its 3000+ supplier partners. Its acquisitions have included experience gifting brand RedBalloon. Adventure activity brand Adrenaline. As well as domestic tourism brand Experience OZ and its B2B offer Experience Oz Local Agent. Australian-owned, Big Red Group has delivered more than 5 million experiences since its inception in 2017 and is helping drive the tourism recovery for its partners. Alongside its B2C marketplaces, Big Red Group’s corporate, wholesale, and inbound partners provide unparalleled reach for their experience partner community across domestic and international markets. Under David’s leadership, and through continual investment, innovation, and acquisitions, Big Red Group has grown into the largest experience marketplace in Australia and New Zealand.
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Asia Pacific – a primary driver of tourism growth through the preceding decade – is finally reopening, and travelers are poised to return. This session assembles tourism and experiences leaders…