Alex is the CEO and Co-founder of Questo, the platform for city exploration games. His dream is to turn the world into a playground, and there’s no better place to start than travel. He began with creating games that are considered to exist right between tours and activities, having a dual role of serving both the need of discovery and that of entertaining city activities, effectively creating a new category.
At this wedding between travel and gaming, the invited guests are partners around the world who want to be part of the platform, having the option of creating and offering their own city exploration games to their customers. Alex believes gamification and digitalization are the immediate future of travel, and he hopes the entire industry joins the game.