What Can We Create Together? The #MonkeyFirst Principle for DMOs & Operators

03/06/2019 1:00 PM



Destination marketing organizations (DMOs) play a central role in marketing Europe to the world’s travelers. But as our industry changes, so must we all. In this talk inspired by Google’s “Monkey First” principle for creating new ventures, Austrian tourism’s digital chief walks us through his vision of the DMO of the future, and how changes in traveler expectations are compelling new collaboration across tour and activity operators, DMOs, technology partners and global online travel platforms.

Event: Berlin 2019

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