Reinhard Lanner is Chief Digital Officer at the Austrian National Tourist Office. He also serves as lecturer at Salzburg University, where he teaches Experience Design & Storytelling in the digital era. Prior to joining Austria’s national DMO, he has served as a CEO in several Austrian DMOs.
Has Spoken At
Destination marketing organizations (DMOs) play a central role in marketing Europe to the world’s travelers. But as our industry changes, so must we all. In this talk inspired by Google’s…