Innovation in an Era of Extreme Competition

04/29/2025 9:30 AM CET

Strategy

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The opportunity in tours and activities has never been greater, and the competition never fiercer. Low barriers to entry, thin margins, sparse regulation, and heavy reliance on online resellers create a challenging landscape. In this session, a veteran of technology and online retailing in travel experiences explores how to navigate these complexities with a product-first mindset and embrace digital innovation to stay ahead. Learn how to prioritize customer needs, leverage data, and use technology strategically—not as a standalone fix, but as a tool to optimize operations and elevate the customer experience.

Event: 2025 Arival | 360 Valencia

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ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
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