Everything Is Storytelling: Bringing Emotion and Connection to the entire Customer Journey
11/05/2020 2:00 PM EST
Information
The "wow moment" is really the soul of the tour. It's the moment when a place comes alive; it could be a story or a shared experience, but it always involves emotion, surprise, and delight. Tours focused around wow moments are transformative for your business; they help a guest to feel that you've exceeded their expectations and can make up for a lot of the lower moments on tour. Creating wow moments isn't a mystery; they can be done with creativity and calculation to achieve better ratings and a richer experience!