No Free Pass: Ask Me Anything with Go City

03/03/2024 10:05 AM CET

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It’s one of the biggest – and underestimated – distribution channels in tours and attractions: the multi-attraction pass. The core proposition of bundling the top things to do in a single ticketed experience continues to drive more visitors to see more attractions in key urban markets. But with the rapid ascent of OTAs, direct booking, dynamic pricing and more off-the-beaten-path experiences, what does the future hold? In this in-depth discussion, we’ll explore the future of the pass, urban tourism and sustainability, the value of third-party distribution, what the attraction visitor is looking for in 2024 and much more.

Event: Arival 360 | Berlin 2024

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