Google’s 2021 release of their Things to do product is a very exciting step for our industry, offering free direct traffic to Operators. Getting your listings set up, and optimizing those listings is confusing. The product is still in beta and there are still many questions. However, there are key
We are offering all Arival Insider Pro Access Members free access to Google Things to do Online Seminars presented by Livn where you can join and ask questions, learn how you can leverage this new revenue stream, and get specific advice for your business.
Click here to view all of the companies connecting operators & attractions to Google Things to do
The following content was curated from Arival’s extensive library to help guide you to sessions and articles that can help grow your business. For even more, visit our search page
Google is claiming its stake in the Best Part of Travel with its new Things To Do initiative. Is this good for operators, distributors, travelers? Or is it just good for Google? This session brings two of our industry’s most outspoken minds together for a frank and fiery debate about
The world’s biggest search engine has taken a big step into the Best Part of Travel with Google Things to Do, a new initiative that presents attraction and experience ticket prices and purchasing options directly in Google search results. This has big implications for attraction operators and ticket resellers. This
A critical component of every tour operator’s digital presence is how they appear in organic search. But with the world of SEO and Google algorithms changing so rapidly, it can be hard to keep up. This workshop will define the ranking factors that matter now and deliver actionable steps to
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever. How can operators compete effectively and unlock growth? Get the inside track on how to plan, optimize and outsmart the
We will go over 5 actionable ways you can improve your website’s conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile experience, streamlining customer communication, content/website experiments and more!
Tours, activities and attractions have ridden a wave of digitization over the past year as the pandemic has fueled new traveler behaviors and forced changes on operators. In this session we’ll cover the big tech themes and hot topics reshaping our sector, from online sales and OTAs to touchless ticketing,
See what Google Search Trends can show you about the state of demand for tourism. We’ll also chat about other ways you and other operators are gauging consumer demand. Presented by Blend Marketing.
New report on market sizing and forecasting from Arival and Phocuswright highlights the need for operators to prioritize online sales channels
Attraction operators can now directly edit ticket prices through their business profile on Google Things to do; tour operators will soon be able to manage their listings directly as well, with new editor tool function
As the industry emerges from a rollercoaster of emotions, two guests joining us at Arival | Activate for the first time were Bee and Catherine from soon-to-launch U.K. attraction ticketing platform daysout.com
The new module offers more listing options for tours and multi-attraction passes featuring attractions and points of interest. Tour operators who feature attractions on their tours should take note and make sure their listings are set up to be connected to Google Things To Do
bookingkit ExperiencesConnect will be a day of online learning for operators that focuses on reopening, rethinking, connectivity — and Google Things To Do