Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever. How can operators compete effectively and unlock growth?
Get the inside track on how to plan, optimize and outsmart the competition on Google to drive more direct bookings in 2021. In this session, we'll cover:
- How to plan and analyze Organic Search efforts
- How to optimize your local SEO presence
- "Dark Horse" features emerging for Paid Search
- How to create a testing culture
- The 1 thing you must get right to set the table for 2022
- You'll learn actionable tips to get more from Google My Business, Google Analytics, Google Search Console, Google Optimize, and Google Ads.