Authentic, Personal & Scalable: WeRoad’s Road to Growth

04/30/2025 9:30 AM CET

Experience Design, Growth, Operations

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It’s the challenge that bedevils our industry: travelers want their experiences to be unique, personal, authentic and – of course – exceptional. But how can operators deliver just that, at scale, day in, day out. WeRoad may be one of the few tour companies on the road to cracking that code. They promise community with other travelers, authentic connection to local culture, and tailored itineraries for each tour departure. And they seem to be delivering – they hosted 85,000 guests in 2024 and 200,000 to date.

How do they do it? Erika de Santi, Co-Founder of WeRoad, takes the stage to share how to craft personal, authentic group experiences at scale and build a loyal community of travelers that keeps coming back for more. This keynote is packed with inspiration and insights for operators looking to grow without compromising what makes their experiences unique.

Event: 2025 Arival | 360 Valencia

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