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Lunes, 17 de mayo de 2021 | 19:30 PM EST
Un debate directo con los profesionales del marketing directo
Comenzaremos la MasterClass con un panel formado por los tres profesionales del marketing con más experiencia en el sector de los viajes, las actividades y las atracciones. Qué tendencias observan en el marketing de reservas directas?
Monday, May 17 2021 | 11:00 AM EST
5 Ways to Maximize Direct Bookings Through Google in 2021
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever.…
Monday, May 17 2021 | 10:00 AM EST
Social Strategy for Direct Bookings
Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App…
Monday, May 17 2021 | 10:00 AM EST
5 Ways to Improve Your Website Conversion Rate
We will go over 5 actionable ways you can improve your website's conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile…
Miércoles, 5 de mayo de 2021 | 20:00 PM EST
Publicidad para un verano incierto: Cómo planificar y presupuestar sus campañas
There may still be many unknowns about the upcoming season, but that shouldn’t stop you from planning, preparing and budgeting your marketing campaigns for the summer season. What you’ll learn:…
Wednesday, May 5 2021 | 19:30 PM EST
Advocate Marketing. Turn Your Customers into Influencers Who Drive More Business
What's better than your own marketing? Your target customers seeing their friend, at your business, being safe and having fun. This session will show you how to help your customers…
Wednesday, May 5 2021 | 19:15 PM EST
Website Copy That Converts. How to Say the Right Things the Right Way to the Right People
The first impression of your brand comes from the words and images you use. Yet tourism brands often give too little attention to website copy, failing to make a strong…
Wednesday, May 5 2021 | 19:00 PM EST
How to know if your website is high performing
Your website is focused on doing one thing, turning site visitors into bookers. We will review how best to measure the conversion performance of your website. We will provide an…
Miércoles, 5 de mayo de 2021 | 11:50 AM EST
Google, lo digital y la pandemia (o cómo la tecnología lo está cambiando todo)
Los viajes, las actividades y las atracciones han experimentado una oleada de digitalización en el último año, ya que la pandemia ha impulsado nuevos comportamientos de los viajeros y ha forzado cambios en los operadores. En esta sesión...
Miércoles, 5 de mayo de 2021 | 11:00 AM EST
Utilizar fotos puede ser una excelente forma de conectar con sus clientes y de aumentar los ingresos de sus visitas guiadas o atracciones.
Utilizar fotos durante su experiencia puede ser una excelente forma de conectar con sus clientes, y también de aumentar los ingresos de su visita o atracción.