Dorene Wharton has 25-years of experience in marketing, working in all areas of the discipline for global and national brands, as well as small, midsize, and large businesses. She left roles with Fortune 500 consumer and hospitality brands to focus solely on the tourism industry for the last seven years.
She joined Blend Marketing as a Content Strategist- working with the team to create an effective brand strategy and to put it into content and words emphasizing brand, SEO, and conversion copywriting. Dorene runs Travel Life Media, a tourism marketing consulting and coaching business with the goal of helping companies to improve their marketing skills and live their businesses with purpose.
Dorene is Canadian and a graduate with a major in marketing from Haskayne School of Business at the University of Calgary, Canada. Not only does she work in tourism, but she also lives in tourism- living location independent full time in different countries to enjoy a lifestyle immersed in travel.
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The first impression of your brand comes from the words and images you use. Yet tourism brands often give too little attention to website copy, failing to make a strong…