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Lunes, 17 de mayo de 2021 | 20:00 PM EST
Conversion Rate Optimization
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add…
Lunes, 17 de mayo de 2021 | 19:30 PM EST
Un debate directo con los profesionales del marketing directo
Comenzaremos la MasterClass con un panel formado por los tres profesionales del marketing con más experiencia en el sector de los viajes, las actividades y las atracciones. Qué tendencias observan en el marketing de reservas directas?
Monday, May 17 2021 | 11:00 AM EST
5 Ways to Maximize Direct Bookings Through Google in 2021
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever.…
Monday, May 17 2021 | 10:00 AM EST
Social Strategy for Direct Bookings
Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App…
Monday, May 17 2021 | 10:00 AM EST
5 Ways to Improve Your Website Conversion Rate
We will go over 5 actionable ways you can improve your website's conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile…
Miércoles, 5 de mayo de 2021 | 20:00 PM EST
On-Demand Concierge Service and the Voice Assistant; A new way to market to the leisure traveler
See how virtual assistants and smart speakers are being utilized by lodging providers to safely provide on-premises services, including curated recommendations for guests of the best local tours and attractions,…
Miércoles, 5 de mayo de 2021 | 20:00 PM EST
Publicidad para un verano incierto: Cómo planificar y presupuestar sus campañas
There may still be many unknowns about the upcoming season, but that shouldn’t stop you from planning, preparing and budgeting your marketing campaigns for the summer season. What you’ll learn:…
Wednesday, May 5 2021 | 19:30 PM EST
Advocate Marketing. Turn Your Customers into Influencers Who Drive More Business
What's better than your own marketing? Your target customers seeing their friend, at your business, being safe and having fun. This session will show you how to help your customers…
Wednesday, May 5 2021 | 19:15 PM EST
Website Copy That Converts. How to Say the Right Things the Right Way to the Right People
The first impression of your brand comes from the words and images you use. Yet tourism brands often give too little attention to website copy, failing to make a strong…