Get ready for another big shift in how tours, activities, and attractions are listed on Google. The search engine is winding down the booking option to shift towards an advertising-focused model similar to Google Hotels.
Interviews with UA partners and Intrepid Group CEO James Thornton make it clear: the end of the brand’s franchise model signals a humbler, tougher era ahead as operators small and large face tough decisions to survive – and revive.
Most online travel agencies in tours and attractions are privately held or operate as divisions within other companies and do not disclose specifics. Still, it’s interesting to look at what information is out there.
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