Management Shakeup at Booking System Rollup Rezdy-Checkfront-Regiondo

The previous leadership from Rezdy and Checkfront have left the company as details emerge about the combined entity of reservation systems for tour and activity operators

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The company that has acquired the three tour and activity booking systems Rezdy, Checkfront and Regiondo have made changes to the executive leadership, with former FareHarbor executive Mark Loh taking on the CEO position of the combined companies.

Chris Atkin and Susan DeBottis, the CEO and Chief Growth Officers at Rezdy, respectively, have left the company. Checkfront co-founder Grant Jurgeneit and COO Mark Holder have also departed. 

The private equity firm behind the rollup is Vertica Capital Partners, which has invested approximately $150 million to acquire and merge the three companies, according to a senior level company insider. 

Arival first reported on the Rezdy-Checkfront merger in July 2023. News broke a month later that Regiondo, the Germany-based booking system, joined the fold. Regiondo’s CEO, Oliver Nützel, remains with the company.

According to the senior insider we spoke with on condition of anonymity, each of the three companies have approximately the same number of customers, with a total of about 17,000, and they each represent an annual gross booking value of approximately $5 billion with a combined enterprise value of approximately $300 million.

The new CEO of the combined companies, Mark Loh, spent six years as VP of global product and chief product officer at FareHarbor, the largest booking system by number of customers and now a division of online travel booking giant Booking Holdings. 

FareHarbor’s co-founder and former CEO Lawrence Hester is involved with Vertica Capital Partners as a “special limited partner,” according to his LinkedIn profile


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What does this mean for operators?

The company and investment firm behind the combined booking system merger has not spoken publicly about the deal or future plans. With three different booking systems and thousands of customers around the world, big questions remain about the future of the combined businesses and what it will mean for operators and distributors. 

Software rollups like these typically leverage economies of scale by integrating the systems and services. This could include such elements as back office functions, payments, distribution connectivity (a single API to connect to online travel agencies and other platforms), customer service, and even the underlying booking systems. 

All of these steps would have business implications for the thousands of operators using their software, as well as the many partners that connect to it for reselling and other services.  

What’s Next for Res-Tech? Learn More At Arival!

Arival will continue to cover this story as it develops — stay tuned for more details and get on our newsletter list to make sure you don’t miss out!

The leadership shakeup will undoubtedly be a subject of discussion at the upcoming Arival in Berlin. Join us at Arival 360 | Berlin to learn more and connect in person with leaders from across the in-destination experiences sector. 

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