“We Don’t Need to Think Too Big”: KKDay to Maintain Focus on APAC

KKDay is focused on signing up as many operators as possible in the Asia Pacific region

Reading Time: 2 minutes 42 seconds

KKDay will focus on being a “sustainable and professional operator” for tours, attractions and activities in the Asia Pacific region, Victor Tseng, the OTA’s CFO, told the Arival APAC Tech & Distribution Forum

Rather than make a move into hotels and flights, or into Europe, the Taiwan-based company would prefer to concentrate on digitizing the experiences sector in the region, which it currently estimates to stand at between 15% and 30% penetration.

Annual spending in the sector was $75.8 billion across APAC in 2019 despite the lack of technology. KKDay will focus on educating operators in the region on the benefits of coming online.

“We don’t need to think too big,” Tseng siad. “I think we bite off what we can digest, focus on Asia Pacific and work with the suppliers and partners who are interested in this region.

“The reality is — if you focus on this space, if you focus on this region, and this tours and activities attraction space — there’s a lot to do already. 

“This space is very fragmented, very localized, and non-homogeneous. I think it’s easy to talk about the game, but then you become a jack of all trades.

“For us, we want to be a sustainable and professional operator within this space within this region and be the best at that.”

Rezio and KKDay teams work separately to prevent conflict of interest, insists CFO

Arival 360 | SAN DIEGO 2024

30 September – 3 October 2024

Insider Pro Access Members Save 20%

THE event of the year for solutions-focused In-Destination Experience
creators and sellers

Save up to $660 with the Spring Savings ticket

Learn More

KKDay has raised $107 million from investors to expand through the region. $75 million of that came in a mid-pandemic series C round, with the Cool Japan Fund and the National Development Fund of Taiwan Government being the lead investors.

“Despite the very unprecedented times, I think it’s a testament to investor confidence in this space and the opportunities ahead, but also in KKDay’s management,” Tseng said.

This funding was used to launch KKDay’s own booking solution — Rezio. Tseng said that there are now more than 20,000 products sold through the platform.

When asked about concerns that this could lead to a conflict of interest and the possibility that it would give the OTA access to operator data and strategic business decisions, Tseng said that the KKDay and Rezio teams work separately with Chinese walls in place.

Domestic travel has pushed an increase in demand for long-tail experiences

“We Don't Need to Think Too Big”: KKDay to Maintain Focus on APAC Arival Ben Finch
KKDay has doubled the size of its supplier base during the pandemic — Thomas Tucker / Unsplash

With the shift to domestic travel during the pandemic, KKDay’s user base has been searching for more long-tail products. This is because domestic travelers have more local knowledge and are looking for unique experiences.

This has led the OTA to double the size of its supplier base, as well as adding larger attractions.

“With the shift to domestic travel certainly I think we’ve seen users looking for more mid- and long-tail unique products. They know the market better — they want a more differentiated experience versus an international travel scenario,” Tseng said.

“For KKDay, obviously, we sell many of the more standard products, standard ticketing and that kind of product. I think we’re just very cognizant that our overall value proposition and what we offer users is not just about that and the lowest price but also many mid- and long-tail unique experiences. 

“So I think that one silver lining with Covid is that it forced us to explore the domestic travel opportunity.”

Print Friendly, PDF & Email

Trending

already a member?

Lost your password?

NEED TO REGISTER?

Become an Arival Insider
THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].