TUI Collection Relaunch as it Doubles Number of Experiences

Impact on other operators working with TUI Musement is unclear

Reading Time: 3 minutes 3 seconds

TUI has relaunched its TUI Collection of branded tours and activities and expanded the number of offerings to 650 in more than 100 destinations.

The Collection represents TUI’s efforts to work with select operators to offer the tours and activities most in demand from customers across all of TUI’s distribution channels.

TUI declined to give specifics on what it looks for specifically from operators, as well as what this would mean for other operators who sell through TUI Musement but are not part of the TUI Collection. 

The initiative also reflects the broad industry trend by OTAs to work with operators to tailor their offerings to deliver the types of experiences that their customers want.

Arival 360 | SAN DIEGO 2024

30 September – 3 October 2024

Insider Pro Access Members Save 20%

THE event of the year for solutions-focused In-Destination Experience
creators and sellers

Save up to $660 with the Spring Savings ticket

Learn More

The most well known is GetYourGuide Originals, which includes about 70 experiences across the GetYourGuide OTA. These are GetYourGuide branded experiences that are delivered by operators but developed in conjunction with both the operator and OTA.

Speaking at Arival Activate in Berlin, GetYourGuide CEO Joahnnes Reck said that the company pulled back on investing in Originals during the pandemic, but said they remained committed to the initiative as travel rebounded.

Headout takes a similar approach with many of its key tours and experiences. It develops a model tour or experience based on the customer demand it sees on its marketplace, and works with an operator — in some cases more than one operator — to offer the same tour. Headout does not brand the tours.

“We are currently revising all the products that we have been delivering in the last few seasons,” he said, adding that TUI Musement has been using data from its network of distribution channels, which includes the Musement OTA as well as the TUI package holiday division, to develop the experiences with operators.

TUI is distributing Collection experiences across its channels. Claudio Bellinzona did not say whether products would receive preferential treatment in listings vs. the tours and experiences of other tour and activity operators. 

To do this, TUI looks at the sales volumes of different products and assesses why they have not met certain levels and what it can do to enhance sales, ensures all information regarding an activity or venue is up to date, identifies any duplicate experiences, and removes any products that no longer meet its standards.  

TUI are sourcing operators “very carefully”, Bellinzona said. It has contracted external third-party auditors for assessments on standards and sustainability.

TUI has “Key Elements and Pillars” for Creation of Experiences

TUI Collection Relaunch as it Doubles Number of Experiences Ben Finch Arival
TUI Collection will be a focus for marketing activities — TUI Musement

“These are based on a clear set of key elements and key pillars that we always use with whoever is working with us in producing and putting together experiences, as we do with safety with third-party operators,” Bellinzona said.

TUI Collection will be a key focus for these marketing activities and dedicated promotions are being run to sell these products.

New Operators Could be Sought Soon

As TUI Collection expands further, it may look for new operators — TUI Musement

Currently, TUI is not searching for new operators. However, this may change as it seeks to expand the Collection to new destinations. It invites operators who may be interested to contact them.

Bellinzona declined to go into specifics on contracting and rates paid by TUI to partner operators.

“It depends on the type of components that you need to put together,” he said. “Things change a lot. We know, for instance, that for everything that we do with a transportation company, even more so right now because of the inflation and the gas costs, the margin we have is really tiny.

“It’s a matter of balancing based on the itinerary that we have in mind and based on different information that we have collected.”

Arival 360 | SAN DIEGO 2024

30 September – 3 October 2024

Insider Pro Access Members Save 20%

THE event of the year for solutions-focused In-Destination Experience
creators and sellers

Save up to $660 with the Spring Savings ticket

Learn More

Areas that will affect contracting include volumes, such as destinations where TUI plans to build and where it already has an established presence, and differences between city and beach destinations.

Peter Ulwahn, new CEO of TUI Musement, said in a press release: “Our original, TUI branded experiences are a strategic focus to drive further growth and are already the most popular tours and activities in our destinations.

Travelers Take Two Experiences per Holiday

70% of holiday makers on a sun or beach holiday will book more than one experience — TUI Musement

Research carried out by TUI says that travelers take two experiences per holiday on average.

70% of holiday makers on a sun or beach holiday and three quarters on a city break are likely to book more than one experience during their time away, the research shows.

Tours and activities represent the highest share of in-destination spend.

GET ON THE LIST!

Sign up to receive insights tailored for the in-destination industry as well as updates on Arival.

Sign Up
Print Friendly, PDF & Email

Trending

already a member?

Lost your password?

NEED TO REGISTER?

Become an Arival Insider
THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].