Regiondo Joins Rezdy-Checkfront Fold

The booking system roll-up expands to Europe, with second addition in less than a month

Reading Time: 5 minutes 24 seconds

Regiondo has been added to the recent Checkfront-Rezdy merger, in a deal which was finalized on June 30. 

The addition of Europe-based Regiondo to the CheckfrontRezdy deal gives the combined reservation technology (or res-tech) company expanded reach in three different major global regions (Europe, North America and Oceania, respectively). 

While other companies, such as Fareharbor and Bokun, already have a global presence, this marks the first such company of this scale that remains independent of online travel agency (OTA) ownership (in 2018, acquired Fareharbor and Tripadvisor acquired Bokun).

So what does this mean for operators, and for the larger in-destination industry as a whole? Recently we traveled to Victoria BC to meet with Checkfront CEO Jason Morehouse and Rezdy CEO Chris Atkin, to get the full story.

Jason Morehouse explains the background of the Checkfront-Rezdy deal and the addition of Regiondo to the company fold

Why Regiondo?

Although Regiondo was acquired by Germany’s ProSieben in 2019, it was a natural fit to add to the Checkfront-Rezdy merger, explained Atkin and Morehouse, emphasizing the German-based company’s growth in Europe over the past four years as a key factor. 

“Regiondo has already established a strong presence in Europe, a market known for its

complexities,” said Jason Morehouse, explaining that for Checkfront or Rezdy alone to expand into Europe would take years.

“Regiondo was able to evolve from a German-focused booking system to a truly European player with a significant footprint in all major European markets and offices in Germany, France, Italy and Romania,” explained Oliver Nützel, CEO of Regiondo. 

Regiondo’s addition to the Checkfront-Rezdy merger helps expand their reach into Europe, Jason Morehouse explains

What does this mean for operators? Will brands, pricing change?

In the short term, operators that are customers of the three companies probably won’t notice much difference in their day-to-day operations.

The three companies will continue to operate under their brand names and serve their current customers, said Atkin. “We’re not going to move into a world where there’s one size fits all because there isn’t one size fits all for the industry: it all works very, very differently,” he explained.

As for pricing, “that is for our teams to come together and figure out what the strengths and weaknesses of each company are,” said Morehouse. “Who’s up market, who’s down market.” 

“Ultimately we need to ensure that we are delivering value to our varied customers,” added Atkin. “That’s critical to fulfill our stated commitment to deliver the best product & service to the industry.”

Morehouse discusses the future of pricing and brands for Regiondo, Rezdy and Checkfront customers.
Arival 360 | SAN DIEGO 2024

30 September – 3 October 2024

Insider Pro Access Members Save 20%

THE event of the year for solutions-focused In-Destination Experience
creators and sellers

Save up to $660 with the Spring Savings ticket

Learn More

What does this mean for the wider in-destination industry context? Consolidation… and connectivity.

Pre-pandemic there were a number of efforts by both larger res-tech players and private equity firms to consolidate technology providers. The space is highly fragmented: with more than 100 booking system providers, it’s difficult for operators to determine how to choose one (Arival has created a guide to help), and challenging for distributors to connect the supply, with different APIs for each competing system. 

“This is the bigger vision, this is why we’re doing it,” explained Morehouse. “It’s to bring this space together… and then concentrate our resources and our understanding of this space to benefit the operator.” 

“It allows us to bring strategic supply from an independent level that does not exist,” he adds. “Approaching an OTA or a payment provider to get priority with 15,000 operators, there’s no independent supplier at that scale, so it allows us to accelerate what we think is important.”

What are the bigger goals behind the Checkfront-Rezdy-Regiondo merger? Jason Morehouse shares.

So what is important? While consolidation is one strategy, and channel management certainly has a role to play there — the ability to connect operators with multiple distributors, one of the things Rezdy brings to the table — advancing connectivity is another way to move the industry forward. Or, as Morehouse puts it, “make all this madness go away of building all these APIs into thousands of different suppliers.” 

“We’ve always been very close to OCTO,” he said, referring to the association pushing for a connectivity standard in the tours, activities and attractions sector. “If you look at the big picture, 15,000 suppliers, the long tail is really small, so it allows us to come together at least in some consensus and say ‘here’s what we want and here’s what makes the best sense for our customers.”

Checkfront, Rezdy and Regiondo are each founding members of OCTO, and their combined weight could help push the association’s connectivity goals forward, Jason Morehouse shares.

What’s Next for Res-Tech? Learn More At Arival!

So what’s next? Will there be more acquisitions? Atkin and Morehouse can neither confirm nor deny, however given their stated (and likely unstated) goals, it would not come as a surprise to learn of future acquisitions. Will they attempt to expand their reach into Asia, for example, another market that like Europe is difficult to enter without local expertise and connections? Or expand to new verticals, adding more functionality for their operators with things like waivers or insurance? Or both?

Although he doesn’t give anything away, Morehouse hints that there could be more acquisitions in the future as the company looks to expand to new regions and verticals.

Arival will continue to cover this story as it develops — stay tuned for more details and get on our newsletter list to make sure you don’t miss out!

The recent merger will undoubtedly be a subject of discussion at the upcoming Arival in Orlando, and Regiondo as well as Checkfront and Rezdy are confirmed to attend. Join us at Arival 360 | Orlando to learn more and connect in person with leaders from across the in-destination experiences sector. 

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.


Sign up to receive insights tailored for the in-destination industry as well as updates on Arival.

Sign Up
Print Friendly, PDF & Email


already a member?

Lost your password?


Become an Arival Insider

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021. articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].