Arival’s Top 5 Sessions at IPW

IPW, US Travel’s networking trade show for the U.S. inbound travel industry, is launching educational content for the first time this year. Here are 5 sessions we have our eye on

Reading Time: 2 minutes 50 seconds

For the first time, IPW is providing an educational program for delegates to the conference — IPW Focus. The program will run between Monday, September 20, and Wednesday, September 22, at the Las Vegas conference, and is designed for tourism operators and markets across destinations, hospitality, tours, attractions and more. 

Arival will be running two sessions, focusing on The Big Shifts in the Visitor Path to Purchase and What It Means for Attraction Operators, Resellers and Destinations and What Google’s Things To Do Means for Tours, Activities & Attractions.

IPW has also added new health and safety measures. All delegates must show proof of vaccination or a negative Covid test and face masks are required at all times.

Here’s Arival’s top 5 sessions at IPW:

Growing Your Share of the Global Group Student Travel Market

24% of global tourism comes from the group student travel market. Before the pandemic this was worth $185 billion dollars in revenue. Carylann Assante, Executive Director at SYTA and the SYTA Youth Foundation, will provide practical tips and research data that supports your investment in the market.

How New Orleans Tapped its Culture Bearers and Queer Community to Drive Visitation

Who knew that New Orleans claims it’s home to the oldest gay bar — the Cafe Lafitte in Exile? This session from Dustin Woehrmann, CEO and Creative Director at Communify, and Mark Romig, Senior Vice President and Chief Marketing Officer at New Orleans & Company, will delve into how the city tapped into the storytelling of their LGBTQ community to increase visitor numbers.

Google Things to Do: What Google’s New Initiative Means for Tours, Activities & Attractions

Google is in the middle of recreating its approach to the in-destination experiences sector. This will have big implications for tours, activities, attractions and the online travel agencies who sell them. This in-depth session hosted by Arival unpacks the changes underway, discusses what’s likely to come, and explores what this means for tour and attraction operators, resellers and technology providers. 

Diversity, Equity, and Inclusion: Authentic Travel Experience Meeting Expectations

Travelers are looking for more “authentic travel”, according to Greg DeShields, Executive Director at Tourism Diversity Matters. He will examine why it is essential for travel industry suppliers to understand the monetary value diverse customers, such as LGBTQ, generate to ensure their products and services are well-tailored to meet this market’s specific needs.

Attractions Revisited: The Big Shifts in the Visitor Path to Purchase and What It Means for Attraction Operators, Resellers and Destinations

Visitor attractions have always been at the heart of each trip, and the center of each destination. From museums and zoos to cultural monuments, theme parks and observatories, every attraction has had to confront profound changes in marketing, operations and guest experience. 

In this session for tourism professionals involved with visitor attractions, Arival CEO Douglas Quinby presents exclusive new research, in partnership with Go City, on the huge shifts in traveler planning and purchasing, the move to online and advance planning, and what attractions need to know as travelers get back to visiting. 

Following the keynote presentation, Douglas will moderate an in-depth discussion with Maria Gutierrez-Winder, Senior Leader of Sales at SeaWorld San Diego, Carrie Keplinger, COO at Go City, and Haley Ward, Vice President of Sales at Hudson Yards Experiences, on what’s next for the sector, including distribution, the shift to advance booking, connectivity, touchless entry, capacity management and pricing, visitor sentiment and more.


Sign up to receive insights tailored for the in-destination industry as well as updates on Arival.

Sign Up
Print Friendly, PDF & Email


already a member?

Lost your password?


Become an Arival Insider

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021. articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].