Arival @ TIS: The Future of Tours, Activities & Attractions in Seville

Here’s a quick rundown of highlights for the Arival program at TIS

Arival @ TIS: The Future of Tours, Activities & Attractions in Seville
Reading Time: 1 minutes 44 seconds

by | 25 October 2021

Arival will be running a special one-day event at the Tourism Innovation Summit, a new global travel industry conference and tradeshow to be held between November 10–12 in Seville, Spain. Arival @ TIS: The Future of Tours, Activities & Attractions is a special one-day forum inside TIS taking place on Thursday, November 11. The forum will focus on how our sector is recovering and what lies ahead. 

Highlights of the event include Beyond the Bus with Arnaud Masson, senior VP sightseeing at TootBus, Getting Direct: OTAs & the Future of Distribution with Enrique Espinel, chief operating officer at Civitatis, and Javier Arevalo, CEO at Servantrip, and Augmented Experiences: Immersive Tech, Virtual Reality & the Future of Attractions with Jordi Sellas i Ferres, executive director at IDEAL Barcelona.

Arival @ TIS: The Future of Tours, Activities & Attractions in Seville Ben Finch Arival
Arnaud Masson will explore the changes TootBus is undertaking to reimagine the classic tour business experience — Tootbus / LinkedIn

The open-deck tour bus is an iconic image of conventional, mass-market tourism. But bus operators are hardly sitting still as the market and traveler demand change. In Beyond the Bus, Masson, from the recently rebranded TootBus, will explore the changes it is undertaking to reimagine the classic tour business experience for the digital, and sustainable return of tourism. 

OTAs have dominated the headlines in tours and activities, but many operators are much more focused on going direct. How will distribution unfold as we head into 2022? What will be the role of OTAs and distribution as travel resumes in full? Espinel and Arevalo will debate the key issues head on in Getting Direct: OTAs & the Future of Distribution.

Entrepreneurs are creating innovative new experiences that blend technology and live interaction to create entirely new visitor experiences. in Augmented Experiences: Immersive Tech, Virtual Reality & the Future of Attractions, Sellas i Ferres will walk through the creative visitation behind IDEAL Barcelona and how visitor attractions should — and should not — think about how to leverage immersive design into their guest experience. 

Douglas Quinby will present Arival’s exclusive, in-depth new research on the key trends shaping the return of tours and attractions and what it means for operators and distributors. He will also lead an in-depth discussion with industry leaders on where our industry goes from here.

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Tags: Featured, Civitatis, TootBus, Tourism Innovation Summit, Servantrip, IDEAL Barcelona

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WHAT'S THE DIFFERENCE BETWEEN ARIVAL | ACTIVATE EDINBURGH AND ARIVAL 360 | VALENCIA AND WHICH SHOULD I ATTEND?

Since 2019, Arival has hosted one major event in Europe each year. For 2024-2025, we’re thrilled to offer two exciting events: Arival 360 | Valencia and Arival | Activate Edinburgh. Here’s a quick comparison to help you decide which event to attend—or why you might want to come to both:

Arival 360 | Valencia (28-30 April 2025)
  • Scope: Flagship European Event with a global reach; up to 30% of attendees from outside Europe, including the U.S., Middle East, LATAM, and APAC.
  • Audience: Experience creators, tech and distribution companies, and industry professionals from around the world.
  • Arival Theater Content: Global topics including: over-tourism and sustainability, technology, distribution, European consumer and operator trends.
  • Breakout Sessions: In-depth workshops on operational best practices, product expansion, AI, channel management, marketing tech, a Spain-specific track and an Innovation Showcase highlighting the most tech-savvy companies in our industry.
  • Networking: Connect with leading OTAs and distribution companies, and build valuable partnerships.
  • Location: Valencia, a stunning coastal city offering rich cultural experiences.
  • Attendees: Approximately 800, providing extensive networking opportunities.
Arival | Activate Edinburgh (23-25 November 2024)
  • Scope: Regional focus on the UK, Ireland, and the Nordic regions.
  • Audience: Operators and industry professionals from the region.
  • Content: Gain insights on regional topics like technology, distribution strategies, and hear from top regional tourism leaders.
  • Breakout Sessions: Experience hands-on learning at Edinburgh’s top attractions and tours, with sessions on visitor experience, digital journeys and innovative tour development. In-depth sessions for companies at the beginning of their digital journey and more advanced sessions for people and companies looking to elevate their experience.
  • Networking: With a more intimate setting. you’ll have more time to build deeper connections and create more meaningful interactions with your current and future partners including distributors, tech companies, DMOs and more.
  • Location: Edinburgh, known for its stunning architecture and historic charm
  • Attendees: Approximately 400, fostering an intimate peer-to-peer learning and networking environment.
Key Differences:
  • Global vs. Regional Focus: Valencia is a global event with an international audience, while Edinburgh is a regional event focused on the UK, Ireland, and Nordic regions.
  • Event Size: Valencia hosts about 800 attendees, providing broad networking opportunities, whereas Edinburgh’s 400 attendees create a more intimate, focused environment.
  • Content and Sessions: Valencia features global themes and advanced topics, whereas Edinburgh provides region-specific insights and hands-on experiential learning.
  • Location Experience: Valencia providing a coastal escape and Edinburgh offering historic and iconic attractions.
  • Who Will Be There: The most valuable part of Arival Events is the connections you make and the partnerships you build to grow your business. At Arival | Activate Edinburgh, you’ll engage with key industry players in the UK, Ireland, and Nordic regions. If your business focus is on these areas, Edinburgh is where you need to be. For those targeting broader European or global markets, Arival 360 | Valencia offers the ideal platform to network with international leaders and innovators. 
Why attend both?

With limited opportunities for business development, learning, and networking in our industry, attending both events is a strategic move. By participating in both Edinburgh and Valencia, you maximize your exposure to diverse markets and influential contacts. 

However, if budget constraints or a specific regional focus dictate your decisions, choose the event that best aligns with your primary business goals. Join us in Edinburgh for regional insights or Valencia for global perspectives—or better yet, attend both to fully leverage the potential of Arival’s expansive network.

For service providers such as a restech or ticketing platform, distribution company, or other services including marketing, AI tools, etc., attending both gives you access to attendees from both markets to connect with your current customers and to meet new ones!

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At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

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