Arival @ TIS: The Future of Tours, Activities & Attractions in Seville

Here’s a quick rundown of highlights for the Arival program at TIS

Arival @ TIS: The Future of Tours, Activities & Attractions in Seville
Reading Time: 1 minutes 44 seconds

by | 25 October 2021

Arival will be running a special one-day event at the Tourism Innovation Summit, a new global travel industry conference and tradeshow to be held between November 10–12 in Seville, Spain. Arival @ TIS: The Future of Tours, Activities & Attractions is a special one-day forum inside TIS taking place on Thursday, November 11. The forum will focus on how our sector is recovering and what lies ahead. 

Highlights of the event include Beyond the Bus with Arnaud Masson, senior VP sightseeing at TootBus, Getting Direct: OTAs & the Future of Distribution with Enrique Espinel, chief operating officer at Civitatis, and Javier Arevalo, CEO at Servantrip, and Augmented Experiences: Immersive Tech, Virtual Reality & the Future of Attractions with Jordi Sellas i Ferres, executive director at IDEAL Barcelona.

Arival @ TIS: The Future of Tours, Activities & Attractions in Seville Ben Finch Arival
Arnaud Masson will explore the changes TootBus is undertaking to reimagine the classic tour business experience — Tootbus / LinkedIn

The open-deck tour bus is an iconic image of conventional, mass-market tourism. But bus operators are hardly sitting still as the market and traveler demand change. In Beyond the Bus, Masson, from the recently rebranded TootBus, will explore the changes it is undertaking to reimagine the classic tour business experience for the digital, and sustainable return of tourism. 

OTAs have dominated the headlines in tours and activities, but many operators are much more focused on going direct. How will distribution unfold as we head into 2022? What will be the role of OTAs and distribution as travel resumes in full? Espinel and Arevalo will debate the key issues head on in Getting Direct: OTAs & the Future of Distribution.

Entrepreneurs are creating innovative new experiences that blend technology and live interaction to create entirely new visitor experiences. in Augmented Experiences: Immersive Tech, Virtual Reality & the Future of Attractions, Sellas i Ferres will walk through the creative visitation behind IDEAL Barcelona and how visitor attractions should — and should not — think about how to leverage immersive design into their guest experience. 

Douglas Quinby will present Arival’s exclusive, in-depth new research on the key trends shaping the return of tours and attractions and what it means for operators and distributors. He will also lead an in-depth discussion with industry leaders on where our industry goes from here.

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Tags: Featured, Civitatis, TootBus, Tourism Innovation Summit, Servantrip, IDEAL Barcelona
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