Arival | Activate: Breakout Sessions to Boost Your Business

For our first European conference since before the pandemic, Arival | Activate is designed to help you have the conversations you need to have

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Arival | Activate is all about enabling you — the experience operator — to have the discussions you need to grow your business. With a slightly different format, the first Arival conference in Europe since before the pandemic, is focused on collaboration and interactive learning.

Here’s our pick of breakout sessions to attend to learn how to boost your business from other operators.

Growth and Planning Post-Covid

Arival | Activate: Breakout Sessions to Boost Your Business Ben Finch
Florencetown and Enjoy Rome will discuss how they are adapting and planning — Nicola Pavan / Unsplash

It’s a brave new marketplace out there with new challenges and uncertainties. This roundtable discussion with Florencetown and Enjoy Rome delves into the changes over the past two years and how operators are adapting and planning for 2022 and beyond. What’s changed, what should you change, and how can we all thrive in this new world?

Owner Operators — Good Profits Mean Better Guest Experiences


28-30 APRIL 2025

Insider Pro Access Members Save 20%

THE event of the year for the European in-destination experiences industry

Save up to €910 with the Super Early Bird ticket

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Owner Operators face unique challenges and who better to discuss them with then your peers? We all have the same challenges, and we are all passionate about what we do. 

This roundtable discussion will create great brainstorming focused on profitability. If you’re an owner operator, join us and discuss key topics including: growing direct bookings, sensible distribution, staffing, understanding who your customer is, and more.

8 Pricing Strategies to Boost Sales in 2022 and Beyond

Arival | Activate: Breakout Sessions to Boost Your Business Ben Finch
bookingkit will chat about how your pricing strategy can help you sell more — Christian Ladewig / Unsplash

Learn about recent trends in buyer behavior, perception & priorities, and how small changes in your pricing strategy can have a big effect, enabling you to sell more experiences & boost your revenue in this discussion with bookingkit.

Attractions@Arival — Improve Your Profits & the Guest Experience with Dynamic Pricing & Revenue Management

Dynamic pricing has arrived for attractions — Jason Chen / Unsplash

Dynamic pricing and revenue management — making frequent pricing changes to optimize revenue and bookings — have been a mainstay of other travel sectors for years. Now, it’s beginning to take hold in tours, activities, and attractions. 

This workshop, geared for ticketed attractions as well as larger tour and activity operators, walks through the fundamentals of revenue management, how to think about applying revenue management relative to the unique attributes of your business and how you can grow your sales, profits, and predictability for your operation. 

Dynamic Pricing & Revenue Management is part of Attractions@Arival — a series of sessions designed specifically for attractions and large operators. 

Virtual Reality and the Visitor Experience


28-30 APRIL 2025

Insider Pro Access Members Save 20%

THE event of the year for the European in-destination experiences industry

Save up to €910 with the Super Early Bird ticket

Learn More

Virtual reality shows enormous promise to enhance the visitor experience at attractions as well as to create new immersive experiences, but it is not without pitfalls. This talk from a leading virtual reality attraction in Germany — TimeRide — walks through both potential and practical applications of the technology in tourism as well as the valuable lessons it has learned.

Understanding the Importance of Connectivity, Presented by Octo

Standardization of connectivity for experiences is a challenge facing the sector — Camilla Bundgaard / Unsplash

Operators use booking and ticketing companies to connect to local and global distributors, but connectivity is not easy, and in our industry it’s not complete. Join this session to learn about the importance of connectivity, the challenges facing our industry, and the potential of having a technical industry standard to make connectivity easier. 

This is an introductory session designed for non-technical and technical staff at operators, attractions, distributors and tech providers who are interested in connectivity and the Open Connectivity for Operators initiative to advance better connectivity for our industry. 

Get out the full program with all of the sessions covering digital marketing, direct booking, working with OTAs, growth and planning, sustainability, and much more right here

Arival | Activate will be held in Berlin on 29–31 May 2022 

Tickets for Arival | Activate start at €399 for small operators who are Insider Pro Access members. Become a Pro Access member and gain easy access to all of Arival’s online learning, events and premium research for a full year, starting at just US$179


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The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021. articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

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Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].