A Travel Influencer’s Secret to Going Viral

Travel influencer Ravi Roth weighs in on going viral, the journey of becoming a travel influencer and finding his niche, and simple ways operators can become more inclusive

Reading Time: 4 miinutes

It’s a harsh reality that travel in our world is safer for some than others. 

For travel influencer, content creator and Arival 360 | Las Vegas emcee Ravi Roth, this reality is part of what drove him to become a travel influencer in the first place. Now, as a global travel influencer with three travel shows: Ravi Round The World, Ravi’s Road to Pride, and The Gaycation Travel Show, he is using his voice to spread the message about the importance of inclusive travel for LGBTQIA+ travelers in particular.

Recently I sat down with Ravi for a one-on-one to discuss his experience with going viral, the path to becoming an influencer, and his thoughts on inclusive travel in the tours, activities and attractions sector. 

Here are some of the highlights from that conversation, as well as the video recording of the interview below:

 Travel influencer Ravi Roth discusses going viral and the influencer life with Arival editor Janelle Visser at Arival 360 | Las Vegas

What was the journey like to viral influencer life?

“The influencer stuff, I never really wanted to be an influencer,” shares Ravi, “it just kind of started happening.”

For Ravi, the catalyst was discovering his niche. From a farm town in Pennsylvania, Ravi moved to New York to perform on Broadway. But when he started making YouTube videos while traveling, things really started to pick up. 

“People started messaging me being like ‘you helped me come out’ or… really really touching things like ‘I was gonna kill myself and I saw one of your videos and it made me realize I have hope,’ and just a lot of beautiful inspirational and aspirational content that was able to lift up other people.”

“That’s what I love, it’s not just about me, it’s about you, it’s about lifting us all together, and what can we do to use our voices.”

“I can go wherever I want, and I can blend into the crowd… but a lot of people can’t,” shares Ravi. In a world where it is illegal to be gay in 68 countries (as of December 2022), with penalties in some places including imprisonment and even death, he is using that freedom to lift up others, and advocate for a safer world for LGBTQIA+ travelers. 


28-30 APRIL 2025

Insider Pro Access Members Save 20%

THE event of the year for the European in-destination experiences industry

Save up to €910 with the Super Early Bird ticket

Learn More

What is the secret to going viral?

According to Ravi, it’s all about consistency and learning as you go. 

“The secret to going viral is keep making [stuff] until you go viral,” shares Ravi. 

“There’s no trick, there’s no formula, it’s just consistently making content, consistently putting yourself out there, consistently failing, learning what works for you, going in that direction.”

At Arival 360 | Las Vegas Ravi shared his expertise on going viral with vertical video as well as a walkthrough on how to make an Instagram Reel in a breakout session.

What do you think that operators can do to make their tours and activities more welcoming of the LGBTQIA+ community?

It’s a big question, but according to Ravi, there are some simple steps every operator can take to make a difference: 

1. Use a welcoming symbol, such as a rainbow sticker

Ravi tells the story of visiting a small town in Iowa for the first time to film one of his shows, and not knowing what to expect. What he found was a small symbol that had an important meaning: “Every business that we went to, there was this little rainbow sticker that said ‘you are welcome’… Just something to show us when we go to an excursion, when we go to an event, when we go on a tour.” 

2. Ask for preferred pronouns

“Just because someone looks presenting as a male or presenting as a female does not mean that they go by he or she pronouns,” shares Ravi. Asking for — and using — people’s preferred pronouns can go a long way to making them feel welcomed. 

3. Have a team that reflects diversity

“Does your staff reflect diversity?” Asks Ravi. “If not, we need to change something…. You have to seek out other members than just the typical cis-white person, to bring on your team to bring on your tours to incorporate in your community.”

In closing, Ravi shares, “Don’t be afraid to go out of your comfort zone and don’t be afraid to lift up other voices. We all need to be better allies to each other.”

Driving Bookings with Vertical Video 

Ravi will be hanging out with us again at Arival 360 | Berlin 2023 to share his expertise on how operators can drive bookings with vertical video. 

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.


Sign up to receive insights tailored for the in-destination industry as well as updates on Arival.

Sign Up

Print Friendly, PDF & Email


already a member?

Lost your password?


Become an Arival Insider

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].