Hot Topics

Tech Talk: The Mobile Self-Guided Tour Landscape

Like it or not, technology will continue to change touring. Some predict automation will replace tour guides altogether. Just how much of our industry will software eat? What are the…

Tech Talk: The Self-Guided Traveler

Will smartphones and apps replace tour guides? Or can they amplify a tour and attraction operator’s product portfolio? This talk explores the self-guided tour customer, and the opportunity for operators…

The Pre- and Post-Tour Customer Journey

Let's discuss creative tips, strategies and ideas for how to engage with our guests before and after the tour experience, setting better expectations beforehand and continuing the relationship afterwards, all…

Sightseeing with Your Phone

Join this roundtable to hear the success stories and challenges other operators have experienced when using smartphones and digital technologies as ‘tour guides’. How can these tours be developed? Are…

Paid Search, Social & Call Tracking – Optimizing Your Advertising ROI When Times Are Tight

Even in a downtown, it can still pay to, well, pay, to get customers in the door. This workshop will walk through key operator strategies for paid search, social, display…

Pro Tips to Optimize Your Website for Tourism Sales

Buzz Session: How to use UX design to fix your website’s leaky funnels. A discussion in how to make your site engage a user and lead them towards a sale.…

The Marketing Tech Stack for Tour Operators

Join us for a discussion on what your digital foundation should look like. We will cover advanced conversion tracking, marketing performance reporting, business intelligence, process automation, and more!

Covid Christmas: How Operators Should Prepare

How should operators prepare to make the most out of this unique holiday season. Whether for the good or the bad, this Christmas season will undoubtedly be more memorable than…

Direct Sales are More Important than Ever

Direct sales in these times are more important than ever. Those who own the transaction have more resilient business models. Every operator has a different channel mix. Let's learn from…