Recently at Arival 360 | Berlin 2023 I had a one-on-one conversation with Sophie Harvard-Williams, Head of Business Development for London and Hollywood at Warner Bros. Entertainment, which runs the incredibly popular Making of Harry Potter studio tours.
We discussed her focus for 2023, expanding to Japan, enhancing the customer experience, challenges for 2023 and beyond, and of course her Hogwarts House (it’s not what you might think!)
“We are opening the Warner Bros. Studio Tour Tokyo: The Making of Harry Potter this summer,” shared Harvard-Williams, “so we’re all very busy at the moment. We will be replicating what we do in London, in Tokyo on a much bigger scale.”
Watch the full interview here:
Harvard-Williams also spoke on a hot topics panel alongside Ben Drew, president of Viator, Patric Sjoberg, president and CEO of Stromma Group, and Tina Kyriakis, Founder of Alternative Athens. The panel discussed recession concerns, distribution strategy and emerging technologies such as ChatGPT; Insider Pro Access members can watch the full recording here.
Learn more at Arival | Activate Bangkok 2023
Join us in Bangkok in June 2023 to connect in-person with Harvard-Williams and her team, as well as other industry leaders in the tours, activities and attractions sector. Together we’ll learn more about the state of recovery in experiences, and dive into topics such as distribution strategy and emerging technologies with a special focus on the Asia Pacific.
Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.
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Header photo: Pexels / Mikhail Nilov