“Yer a Wizard, Harry!” Warner Bros. Is Taking Its Popular Studio Tour to Asia

Warner Bros. Entertainment’s head of business development on enhancing the customer experience, expanding to Japan, and the outlook for 2023 and beyond

Reading Time: 1 minute 40 seconds

Recently at Arival 360 | Berlin 2023 I had a one-on-one conversation with Sophie Harvard-Williams, Head of Business Development for London and Hollywood at Warner Bros. Entertainment, which runs the incredibly popular Making of Harry Potter studio tours.

We discussed her focus for 2023, expanding to Japan, enhancing the customer experience, challenges for 2023 and beyond, and of course her Hogwarts House (it’s not what you might think!) 

“We are opening the Warner Bros. Studio Tour Tokyo: The Making of Harry Potter this summer,” shared Harvard-Williams, “so we’re all very busy at the moment. We will be replicating what we do in London, in Tokyo on a much bigger scale.”

Watch the full interview here:

Warner Bros. Entertainments’ Sophie Harvard-Williams discusses shares the news of their Japan expansion with Arival editor Janelle Visser at Arival 360 | Berlin 2023

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Harvard-Williams also spoke on a hot topics panel alongside Ben Drew, president of Viator, Patric Sjoberg, president and CEO of Stromma Group, and Tina Kyriakis, Founder of Alternative Athens. The panel discussed recession concerns, distribution strategy and emerging technologies such as ChatGPT; Insider Pro Access members can watch the full recording here

Learn more at Arival | Activate Bangkok 2023

Join us in Bangkok in June 2023 to connect in-person with Harvard-Williams and her team, as well as other industry leaders in the tours, activities and attractions sector. Together we’ll learn more about the state of recovery in experiences, and dive into topics such as distribution strategy and emerging technologies with a special focus on the Asia Pacific. 

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