Tours, Activities & Attractions: Revival & Renewal at ATM 2021

Join us at the Arabian Travel Market 2021 for an exclusive series of talks with industry leaders from tours, activities, and attractions
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Tours, Activities & Attractions: Revival & Renewal at ATM 2021 arival ben finch

Session highlights include:
Exclusive research on sector trends from Arival Co-founder and CEO Douglas Quinby
Ask Me Anything interviews with Burj Khalifa and Abu Dhabi Department of Culture and Tourism
Roundtable discussions on key trends and challenges in distribution, technology and changing customer behavior, featuring executives from tour operators, attractions, distributors and destinations

Arival will host a series of talks at the Arabian Travel Market 2021 in Dubai. Arival Dubai @ ATM will focus on the future and growing business through marketing, technology, distribution, thought leadership, and executive level connections.

The sessions will include an AMA with Zeina Dagher, CEO at Emaar Entertainment. Responsible for the strategy of some of the Emirates’ top attractions, including the Dubai Aquarium & Underwater Zoo, KidZania, and Burj Khalifa, Ms. Dagher will share how attractions have adapted to the downturn and where attraction development, distribution, and guest experience is headed in 2021 and beyond.

Peter Jamieson, CTO of the Department of Culture and Tourism, Abu Dhabi, will examine how the Emirati capital is reimagining the guest experience. They’re creating a connected and personalized experience from travel planning to arrival and experiencing the destination. Jamieson will discuss the road ahead as the department seeks to connect tour and attraction supply to enhance the guest experience and create new opportunities for tour and attraction providers.

Julia Randow, regional director at GetYourGuide, Ian Renton, director of sales at Atlantis and Essam Salah, co-founder & CEO of OceanAir Travels will take a look at how digital, distribution and online platforms are ushering in dramatic change, from how travelers plan and book to how operators and distributors connect. The pandemic has only accelerated the need for operators to get ahead on tech. This session will explore the changes afoot amid the rise of online travel agencies (OTAs) and what this means for tour and attraction operators across the region.

And of course, Douglas Quinby, Co-founder & CEO of Arival will share exclusive Arival research on the outlook for tours, activities, and attractions and key trends shaping the sector’s revival post-pandemic.

ATM is putting on a hybrid show this year, with an in-person event in Dubai on May 16–19 followed by a virtual event on May 24–26. Admission is free, with the focus on reigniting the travel industry.

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