“Mark Moore is the General Manager of Gulf Islands Waterpark. In the past he has also served as the General Manager/Vice President of Splash Universe Resorts and the General Manager of Splash Lagoon Waterpark Resort. With his broad range of experience from building and opening new parks to reenergizing existing parks, he often presents at the WWA Annual Symposium and has published several articles in leading industry publications. Moore began his career in aquatics as a lifeguard in 1987 and has worked in the waterpark industry since 1996. Having worked in collegiate swimming, indoor, and outdoor waterpark business, he has gained a unique perspective of the industry. Utilizing a consultative management style and selling method, Moore has been successful in developing talent through the decision-making process by presenting innovative ideas and recommendations. By motivating his sales teams to generate business and growing product demand, Moore has been successful at generating long term profitable business relationships and partnerships. His experience has enabled him to develop growth strategies for maximizing the revenue of resorts, waterparks, and various other businesses. By developing the correct mix of special events, marketing, and pricing, Moore has consistently demonstrated an understanding of what it takes to maximize the yield of resorts, waterparks, and consumer-based businesses.