Maria Guiterrez-Winder

VP of Sales


About Me

Maria Gutierrez-Winder is the vice president of sales for SeaWorld San Diego, where she oversees all the marketing department sales disciplines, including AAA, military, in-market, business sales, special events, and travel industry sales. She assumed the position in 2018.

As vice president of sales, Gutierrez-Winder determines annual sales and revenue plans by implementing marketing strategies and analyzing trends and results. Her responsibilities also include establishing sales objectives by forecasting and developing annual sales quotas for staff and their territories and projecting expected sales and revenue for each account. Gutierrez-Winder also oversees the recruiting, selecting, and orienting of the sales staff. In addition, she has served as an official spokesperson for SeaWorld, making regular appearances on “Hoy” and “Primeras Noticias,” news programs which both air on Televisa in Mexico.

Gutierrez-Winder started her SeaWorld career in 1990. She moved her way up the sales ladder, becoming a senior sales representative in 2000, the sales manager in 2010, the senior sales manager in 2013, director in 2014, and vice president in 2018.

She currently serves on several tourism-industry committees, including the international committee for Visit California, the Trade committee for the San Diego Tourism Authority, Visit Anaheim, MANA de San Diego, and the U.S. Travel Association’s National Council of Attractions and Experiences.

Prior to SeaWorld, Gutierrez-Winder worked at Tom Ham’s Lighthouse in San Diego, where she managed the wait staff and assisted with catering sales.

Gutierrez-Winder graduated from Crawford High School in 1983 in San Diego and later studied business at the University of Phoenix. She is fluent in Spanish and English.

Gutierrez-Winder is married and lives in Santee with her husband, who also works at SeaWorld. She has five grown children and in her spare time, she enjoys camping, reading, and spending time with her grandchildren.

Has Spoken At


Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021. articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].