About Me
Lori is SVP of Global Trade Sales at Go City and host of the Experience This! Travel Show. She is an accomplished travel executive with a passion for helping Tour, Attraction, and Experience Distributors grow in the evolving tourism market. With a rich background in business development, distribution, strategic planning, and leadership roles at top companies like Saga Holidays, TNT Vacations, and Go City, she excels at identifying growth opportunities. She’s also an avid mountain climber!
Has Spoken At
Tuesday, September 30 2025 | 09:00 AM CET
Disrupted: Who Wins AI’s Distribution Wars? – The Great Debate
As AI reshapes how travelers search, choose, and book, the distribution landscape is getting a major shakeup. Will AI agents and smarter tools tip the scales toward direct bookings? Or…
Wednesday, April 30 2025 | 13:30 PM CET
The Future of Distribution: Meet the Next Wave of Experience Marketplaces
Sales and distribution in our industry is complex, and changing rapidly. Did you know there are hundreds of OTAs in travel experiences, and many startups with innovations in how to…
Wednesday, February 5 2025 | 09:00 AM EST
Arival Webinar | Unlocking 2025: Insights & Opportunities for Experiences
This session looks into the latest findings from Arival’s Global Operator Landscape Study (3rd Edition) and how key global regions, with a focus on Latin America, Europe, and Spain, performed…