Dominique Sidley

Global Trade Strategy Director

Merlin Entertainments

About Me

Trained in business, finance, and marketing, Dominique has more than 20 years of expertise in domestic and international tourism sales. She’s focused on delivering integrated B2B sales strategies across EMEA, USA and APAC. Dominique is a NED in the secondary education sector and is a passionate advocate of meritocracy, diversity, and inclusion. Her specialties include strategic planning, sales negotiation, and development of remote teams.

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