In 2012, I decided that a lifetime of tourism experience would be put to better use by creating a suite of amazing experiences that I felt our industry needed. Along with my partners, we have now created a four-time World Travel Award-winning desert experience company with the most incredibly talented group of people in our industry. In 2016, we combined this experience with the world’s first-ever Hot-Air Balloon based falconry demonstrations after we acquired Balloon Adventures. We have now ventured into fun and engaging self-drive boating tours with Hero OdySEA, now the #1 ranked boat tour in Dubai.
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It’s the iconic tourist experience of the region — the desert safari. But the rapid rise of global travel demand is compelling our industry to reconceive our experiences for a…